Icebox Water Supports Earth Day

COLD SPRING HARBOR, N.Y. — There’s no doubt the world has changed since the very first Earth Day was established by Senator Gaylord Nelson in 1970. Fear for the planet’s well-being and conservation of natural resources is at an all-time high, but more people are choosing to take action and make conscious decisions to be eco-friendly every day. Sales of fuel-efficient and hybrid cars are increasing, San Francisco recently established a city-wide ban on plastic water bottles, and a growing percentage of consumers are willing to pay more money for “green” or eco-friendly alternatives to everyday products.

As the 34th annual Earth Day draws near on April 22nd, Icebox Water contributes another valuable resource to families nationwide: fresh, natural spring water sustainably packaged in an eco-friendly container. Made mostly of pressed paper, Icebox Water’s unique design is 100% recyclable, BPA free, and mostly compostable (just remove the spout and cap).

Though many consumers claim they are adamant about recycling, roughly 50 billion plastic water bottles still end up in American landfills annually—which equals about 140 million plastic bottles every day. The environmental impact of a single plastic bottle is huge: for each bottle, three times the amount of water being bottled is wasted, and 120 grams of greenhouse gases are generated. Icebox Water, which is always sourced and boxed sustainably, has a 76% smaller carbon footprint compared to standard PET plastic bottles and is packaged with substantial, renewable resources, which also allows the container to be reused in a variety of ways. For example, the materials Icebox’s containers are made of have been upcycled to build homes and offices, furthering the brand’s capacity to fulfill their zero-waste goals.

“Ultimately, consumers have the power to make a difference by choosing which products to buy and which companies to support,” explains Andrew Reynolds, President of Operations for Icebox. “When everyone makes a daily, eco-conscious decision to use products like Icebox Water, preservation of our beautiful planet is truly possible.”

About Icebox Water

Founded in 2007, Icebox Water™ produces conveniently packaged water that is good for people and good for the planet. The unique carton packaging is made from 74% cardboard and pressed paper, and is 100% recyclable. Icebox Water™ is free of bisphenol A (BPA), a chemical commonly found in PET plastic bottles, which is growing scientific evidence linking it to a host of health problems. Icebox Water™ boxes its water at the source of natural mountain springs to ensure it maintains the highest standards of purity and taste. Icebox Water™ can be found at over 1100 retailers throughout North America including Whole Foods, H-E-B, Mother’s Market, and Gristedes.

For more information about Icebox Water™, please visit www.icebox-water.com. For media related inquiries, product samples, or to set up an interview with Robert Emmons, President of Icebox Water, please contact Dana Kurth of Christie Communications at (805) 969-3744 or via email at dkurth@christiecomm.com.