January 17, 2014 — Little Miracles, Europe’s leading Organic Energy brand has signed an exclusive brand representation Agreements with Acosta Sales and Marketing and Coast Brands Group. Acosta is the largest National food broker in the USA and Coast Brands Group provides Brand Management Services for brands in the beverage industry. The Agreements, signed on the 1st January 2014, gives Acosta and Coast exclusive brand representation across all 50 states.
Little Miracles go to market plan is to penetrate the major natural and specialty channels, as well as national super markets and convenience stores. The route to market will be a hybrid system involving both Direct and DSD. Acosta and Coast Brands Group formed a Strategic Partnership in mid 2013 to quickly help brands penetrate different channels of trade via different routes to market.
Livio Bisterzo, CEO, Little Miracles Drinks LTD said “We are extremely proud to have agreed to terms with perfect partners for us here in the United States. We are enthusiastic to carry forward our momentum in Europe to what will become one of our key markets. We have very high expectations of becoming the global market leader in the natural energy category. We wanted partners that embrace our vision, shares our ambitions, and provides us with the capabilities and infrastructure to effectively build the brand in the United States of America.”
Mike Anderson, President of Natural Specialty Sales, a division of Acosta said “We are excited to have embarked in this journey with brand Little Miracles. We see huge potential within our domestic market and foresee the brand expanding very rapidly through different channels. The brand has all the attributes to stand out within its competitive landscape and make a real impact within the functional beverage category by offering true innovation, taste, and a proposition to appeal to a broad variety of consumers.”
Bob Groux, CEO of Coast Brands said “Little Miracles brings something new and refreshing to the functional beverage category. Based on what I’ve seen happening in Europe and the early response from retailers and distributors here in the US, it has the potential of becoming a major brand here.”
The partnership with Acosta and its large sales and merchandising force coupled with Coast Brands knowledge of the DSD system and strategic route to market will allow Little Miracles senior management team in the US to focus resources on marketing the brand.
Kate Woolf, International Marketing Manager, Little Miracles Drinks LTD said “With Acosta and Coast now on board our key priority is to deliver an outstanding consumer campaign that will support our growth and give the brand the right level of visibility and traction. When it comes to energy we have a brand that resonates with a neglected audience, women. We are doing it differently, we are building on existing emotional connections, and we are embracing what our consumers are telling us. By focusing on digital, experiential, in store and sampling we hope to reach out to that audience and capture their hearts.”
With an SRP of $1.99 there will be four organic blends of Little Miracles, containing ginseng and acai, available in stores by the end of February:
- Green Tea & Pomegranate ,
- Lemongrass Tea, Orange & Ginger
- White Tea & Cherry
- Black Tea & Peach
Little Miracles are completely free of artificial colours, flavours and sweeteners and contain less than 90 calories a bottle.