SCOTTSDALE, Ariz. — mix1 Life, Inc., (OTCBB: MIXX) today announces the addition of Kevin Conrad as President of Sales.
Kevin Conrad began his career as a driver for a beverage distributor increasing sales by 25%. After being recruited by Shamrock Distributing he moved his way up in the company from a sales representative to Sales Supervisor. Him and his team of 97 sales representatives generated $80 million in annual revenue.
Miller Brewing Company then hired Mr. Conrad as a Regional Manager, he supervised nine Miller Distributors and sold 12.5 million cases in the state of Arizona. He also trained Miller distributors throughout the nation. During his tenure at Miller he increased sales by 146% in 1994 and 74% in 1995 receiving the “Top Salesman” award in 1994. Mr. Conrad was the only person ever hired by Miller for this position without a college degree because of his inherent sales skills.
Wine and Spirits, familiar with Mr. Conrad’s sales skills, offered him the position of Managing Director of the Beer and Non-Alcoholic Division. Kevin administered sales and distribution of beer products and non-alcoholic beverages, generating an increase in total company profit by 13.5% from .05% for beer and non-alcoholic beverages. This was achieved through the development of marketing programs, outstanding hiring practices, and new business development efforts, which resulted in distribution of additional brands including Rockstar.
It wasn’t long before the CEO of Rockstar became aware of Mr. Conrad’s sales abilities; he hired him as the Vice President of Sales and Distribution. He employed and supervised business development for over 850 distributors nationwide. Mr. Conrad initialized, designed and implemented sales campaigns and promotional programs increasing sales consistently.
Mr. Conrad’s next move was to GO Fast Energy Drink as the Executive Vice President and Director North & South America Sales/Distribution. He established and set up distribution of GO Fast Energy Drink in USA, Mexico, and Caribbean. He generated an increase in sales in 2009 over 60 %. Mr. Conrad consistently generated increase in bottom line profits of all GO Fast products market expansion through new business development efforts securing accounts with distributors and buyers.
Kevin has been brought on as President of Sales to drive National and International sales of the company’s natural nutritional protein products.
Cameron Robb, CEO of mix1 says, ” We are thrilled to have Kevin Conrad join our team; he’s a seasoned sales executive with a proven track record and I am confident that he can manage the anticipated hyper growth of mix1 for many years to come.”
Kevin Conrad comments, “It’s an exciting time in the beverage industry: Mix1 is in a great position to infiltrate the market with its unique, natural ingredients and amazing taste.”
About Mix1 Life, Inc.
Mix1 Life, Inc., (“MIXX” or “mix1”), is the innovator and distributor of mix1 natural nutritional products. Here at Mix1 the philosophy is pretty simple: we only create products with natural, high-quality ingredients that are truly functional. We believe natural products are better than artificial ones and are the key to leading a healthy balanced life. As a company we want to improve people’s lives by promoting active lifestyles and overall health. Mix1 has the perfect mix to fit your life and schedule. Never again will you miss getting the necessary nutrients because you were too busy to eat. We strive to help you make healthy choices during your busy day in order to help you feel your best not only today, but every day.
Cautionary Note Regarding Forward-Looking Statements. This press release contains forward-looking statements that involve risks and uncertainties, including the Company’s beliefs about its business prospects and future results of operations. Some factors that could cause actual results to differ materially include economic and operational risks, changes in anticipated earnings, continuation of current contracts, and other factors detailed in the Company’s filings with the Securities and Exchange Commission, including its most recent Forms 10-KSB and 10-QSB. The Company forecasts provided above are dynamic and therefore refer only to this release date. The Company does not undertake to update any forecasts that it may make available to the investing public.