NEW YORK and AIRPORT CITY, Israel, Feb. 10, 2014 /PRNewswire/ — SodaStream International, Ltd. (NASDAQ: SODA), the leading manufacturer of home beverage carbonation systems, today announced a strategic agreement with Skinnygirl, the sassy, solutions based, lifestyle brand created by Bethenny Frankel that is redefining the way women live. The companies will co-develop a family of better-for-you flavors designed with women’s taste in mind, exclusively for the SodaStream home beverage carbonation system.
“I am so excited to join the SodaStream family, a perfect home for my unique Skinnygirl brand,” said Bethenny Frankel, founder of Skinnygirl. “Both companies share a passion for creating delicious, low calorie beverages that are fun, convenient and easy to enjoy in the comfort of your own home.”
“Skinnygirl has inspired legions of consumers to bring a sense of lifestyle and quality to their beverage choices, and we are excited to now offer that experience to our users,” stated Daniel Birnbaum, CEO of SodaStream. “Consumers are getting smarter about their bubbly beverage choices, and now they can enjoy their favorite Skinnygirl drink with style, custom-made fresh and exactly as they like it each time.”
The products are expected to be available during the second half of 2014 in the United States. The terms of the agreement were not disclosed.
What started with the Skinnygirl® Margarita from the mind of author, chef, TV personality and entrepreneur Bethenny Frankel, has turned, quite frankly, into a lifestyle revolution. Skinnygirl is passionate about redefining the way women live by bringing them straightforward solutions that add ease and flair to their lives–each and every day. Women can have it all–and Skinnygirl is committed to creating delicious, smart products to help them enjoy everything they love about life. No guilt. No hassle.
SodaStream is the world’s leading manufacturer and distributor of home beverage carbonation systems which enable consumers to easily transform ordinary tap water instantly into carbonated soft drinks and sparkling water. Soda makers offer a highly differentiated and innovative solution to consumers of bottled and canned carbonated soft drinks and sparkling water. Our products are environmentally friendly, cost effective, promote health and wellness, and are customizable and fun to use. In addition, our products offer convenience by eliminating the need to carry bottles home from the supermarket, to store bottles at home or to regularly dispose of empty bottles. Our products are available at more than 60,000 retail stores in 45 countries around the world, including over 17,000 retail stores in the United States. For more information, visithttp://www.sodastream.com. SodaStream’s IR app features SEC documents, press releases, videos and more.
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