6/24/15 – Mendham, NJ – Cide Road, a line of bottled organic Switchel is now available in 50+ Fred Meyer locations. Fred Meyer is one of the Pacific Northwest’s upscale grocery chains.
Switchel is as American as apple pie, if not more American! Traditional Switchel dates back to the era of our Founding Fathers and the American Revolution. Rumor has it the Founders drank this mix of cool water, maple syrup, apple cider vinegar and ginger to keep hydrated as they drafted the United States Constitution. Cide Road has resurrected this unique American beverage and added their own new, unique twists. Switchel is available in 3 flavors: Original, Cherry, and Blueberry flavor.
“We had no intentions of moving west yet, but when Fred Meyer and UNFI requested Cide Road we knew we had to capitalize on this opportunity”, stated Kevin Duffy, co-founder of CideRoad. “Fred Meyer’s reputation is amazing in the Pacific Northwest and we are happy their customers can now buy America’s leading switch!”
So, What The heck is Switchel?
Cide Road Organic Switchel is a sweet and tart-gingery beverage that exudes a slight tang from the unique blend of apple cider vinegar, a touch of sweetness from maple syrup and notes of spice from ginger. It’s the perfect refreshment for any time of day.
Cide Road Organic Switchel contains the following ingredients.
Apple Cider Vinegar – Lends a tart tang and is claimed to help lower blood pressure & cholesterol and help balance the body’s alkalinity. Through the years, mothers have used it as a “cure all” to help with everything from the common cold to a belly ache. It’s antibacterial, antiviral and antifungal; so it can soothe a sore throat, relieve heartburn and so much more!
Maple Syrup – This traditional sweetener has a lower glycemic index than sugar, is packed with antioxidants, and helps replenish energy.
Ginger – A spice utilized for thousands of years for its medicinal properties, ginger is best known for alleviating nausea as it promotes the secretion of various digestive juices and enzymes that neutralize stomach acid. Also, it’s anti-inflammatory making it a valuable tool for muscle and joint relief.
Cide Road utilizes the expertise of Ramsey, NJ based Cascadia Managing Brands to develop and deploy its sales, marketing and distribution strategy.
About Cide Road Organic Switchel:
Cide Road Organic Switchel is the New Jersey-based maker of America’s Original Thirst Quencher, Switchel. Husband and wife team, Kevin Duffy and Hilary LaForge were first introduced to Switchel during a family a ski trip to Vermont several years ago. While exploring a side-road they came across a country store selling a homemade version in mason jars. After one sip, they were blown away by how different and tasty it was. Back at home, they started experimenting with their own recipe. The company currently produces three flavors of Switchel including the Original Maple and Ginger along with Cherry and Blueberry. Cide Road Switchel is Certified Organic and currently available in 14 ounce glass bottles.
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Twitter. For more information visit our website at http://www.CideRoad.com.
About Fred Meyer.
Fred G. Meyer was a retailer with a great idea: One-Stop Shopping. But he was more than that. He was also a philosopher, semanticist and teacher the Wall Street Journal once described as “the last of the great American entrepreneurs.”
Fred G. Meyer (originally Frederick Grubmeyer) came to Portland, Oregon in 1908 when he was 22 years old. Drawing on his experience working for his family’s grocery business, Mr. Meyer began selling coffee from a horse-drawn cart to workers at farms and lumber camps. As he watched and listened to his Customers (always a proper noun to Mr. Meyer), he began planning a completely new kind of store.
In 1922, Mr. Meyer opened the first Fred Meyer store in Portland at the corner of SW 5th & Yamhill. Mr. Meyer’s vision was to give Customers more reasons to shop in his store than in any other. Before he opened his new store, Customers went to separate shops for meat, produce, cheese and other goods. Mr. Meyer placed these all under one roof and put an expert in charge of each area, setting the stage for the Fred Meyer stores we know today – stores that average 150,000 square feet and carry more than 225,000 items. Mr. Meyer’s ideas still appeal to Customers because our service, selection, quality and prices still save people time and money. With food, health & beauty care, clothes, home products, electronics and more under one roof, you can get more shopping done in one stop than at any other store.
Fred Meyer merged with Kroger in 1998. Kroger owns 2500+ stores in 34 states.
UNFI is the leading independent national distributor of natural, organic and specialty foods and related products including nutritional supplements, personal care items and organic produce, in the United States.