3/25/15 – Mendham, NJ – CideRoad Organic Switchel, America’s Original Thirst Quencher, is now available at The Whole Foods Market Mid-Atlantic Region (Maryland, Kentucky, Ohio, Pennsylvania, Virginia, Washington DC, Marlton & Princeton, New Jersey). Whole Foods Market is the world’s leading natural and organic foods supermarket and America’s first national certified organic grocer.
DPI Specialty Foods is a sales, marketing and logistics provider with a range ofover 40,000 sku’s in all temperature ranges. DPI provides sales and services to national retailers, regional retailers, independent operators and foodservice providers through 8 distribution centers strategically located across the United States.
Switchel is as American as apple pie, if not more American! Traditional Switchel dates back to our Founding Fathers and the American Revolution. Rumor has it the Founders drank this mix of cool water, maple syrup, apple cider vinegar and ginger to keep hydrated as they drafted the United States Constitution. CideRoad has resurrected this unique American beverage and added their own new, unique twists. Switchel is available in 3 flavors: Original, a spicy Cherry, and a snappy Blueberry.
So, What is a Switchel?
A sweet-tart-gingery sort of thang, CideRoad Organic Switchel is the perfect refreshment for any time of day, whether that be working in your garden, after a run, chilling on your porch or even working off a mean hangover. Plus, with under 70 calories per serving and lending the perfect balance of sweet, tangy, sour and tart, you can enjoy it guilt-free as a flavor packed cocktail mixer!
Each bottle of CideRoad Organic Switchel contains the following ingredients:
Apple Cider Vinegar – Lends a tart tang and is claimed to help lower blood pressure & cholesterol and help balance the body’s alkalinity. Through the years, mothers have used it as a “cure all” to help with everything from the common cold to a bellyache. It’s antibacterial, antiviral and antifungal so it can soothe a sore throat, relieve heartburn and so much more!
Maple Syrup – This traditional sweetener has a lower glycemic index than sugar, is packed with antioxidants, and helps replenish energy.
Ginger – A spice utilized for thousands of years for its medicinal properties, ginger is best known for alleviating nausea as it promotes the secretion of various digestive juices and enzymes that neutralize stomach acid. Also, it’s anti-inflammatory making it a valuable tool for muscle and joint relief.
CideRoad utilizes the expertise of Ramsey, NJ based Cascadia Managing Brands to develop and deploy its sales, marketing and distribution strategy.
About CideRoad Organic Switchel:
CideRoad Organic Switchel is the New Jersey-based maker of America’s Original Thirst Quencher, Switchel. Husband and wife team, Kevin Duffy and Hilary LaForge were first introduced to Switchel during a family a ski trip to Vermont several years ago.
While exploring a side-road they came across a country store selling a home-made version in mason jars. After one sip, they were blown away by how different and tasty it was. Back at home, they started experimenting with their own recipe.
The company currently produces three flavors of Switchel including the Original Maple and Ginger along with Cherry and Blueberry. CideRoad Switchel is Certified Organic and currently available in 14 ounce glass bottles.
Like CideRoad Organic Switchel on Facebook and follow the story of the brand on Twitter. For more information visit our website at http://www.CideRoad.com.