CideRoad Organic Switchel Now Available Chainwide at The Fresh Market

– Mendham, NJ
– CideRoad, a line of bottled organic Switchel founded by husband and wife team, Kevin Duffy and Hilary LaForge, will be available in 169 The Fresh Market locations in 27 states. The Fresh Market is best known for carrying upscale, foodie style, gourmet food and beverage products.


Switchel is as American as apple pie, if not more American! Traditional Switchel dates back to the the era of our Founding Fathers and the American Revolution. Rumor has it the Founders drank this mix of cool water, maple syrup, apple cider vinegar and ginger to keep hydrated as they drafted the United States Constitution. CideRoad has resurrected this unique American beverage and added their own new, unique twists. Switchel is available in 3 flavors: Original, Cherry, and Blueberry flavor.

The Fresh Market will introduce CideRoad to their stores starting on April 8th.  “This is a perfect fit for all of us”, stated Kevin Duffy, co-founder of CideRoad.  “The Fresh Market is known for selling the very best food and beverage items and we believe CideRoad is the best Switchel money can buy.”

So, What The heck is Switchel?

CideRoad Organic Switchel is a sweet and tart-gingery beverage that exudes a slight tang from the unique blend of apple cider vinegar, a touch of sweetness from maple syrup and notes of spice from ginger. It’s the perfect refreshment for any time of day.

CideRoad Organic Switchel contains the following ingredients.

Apple Cider Vinegar – Lends a tart tang and is claimed to help lower blood pressure & cholesterol and help balance the body’s alkalinity.…Through the years, mothers have used it as a “cure all” to help with everything from the common cold to a belly ache. It’s antibacterial, antiviral and antifungal, so it can soothe a sore throat, releave heartburn and so much more!

Maple Syrup – This traditional sweetener has a lower glycemic index than sugar, is packed with antioxidants, and helps replenish energy.

Ginger – A spice utilized for thousands of years for its medicinal properties, ginger is best known for alleviating nausea as it promotes the secretion of various digestive juices and enzymes that neutralize stomach acid. Also, it’s anti-inflammatory making it a valuable tool for muscle and joint relief.

CideRoad utilizes the expertise of Ramsey, NJ based Cascadia Managing Brands to develop and deploy its sales, marketing and distribution strategy.

About CideRoad Organic Switchel:

CideRoad Organic Switchel is the New Jersey-based maker of America’s Original Thirst Quencher, Switchel. Husband and wife team, Kevin Duffy and Hilary LaForge were first introduced to Switchel during a family a ski trip to Vermont several years ago.

While exploring a side-road they came across a country store selling a home-made version in mason jars. After one sip, they were blown away by how different and tasty it was. Back at home, they started experimenting with their own recipe.

The company currently produces three flavors of Switchel including the Original Maple and Ginger along with Cherry and Blueberry. CideRoad Switchel is Certified Organic and currently available in 14 ounce glass bottles.

Like CideRoad Organic Switchel on Facebook and follow the story of the brand on Twitter. For more information visit our website at

About The Fresh Market, Inc.

Founded in 1982, The Fresh Market, Inc. is a specialty grocery retailer focused on providing high-quality products in a unique and inviting atmosphere with a high level of customer service. The company currently operates 169 stores in 27 states across the U.S. The Fresh Market is an equal opportunity employer. For more information, please visit