LOS ANGELES, Sept. 21, 2015 /PRNewswire/ — GT’s Kombucha is introducing ‘Sharing Gratitude,’ a limited-edition flavor, as a thank you to its loyal fans who have supported the brand for 20 years. Launching on World Gratitude Day, the new drink features GT’s organic raw kombucha and root-based fresh-pressed, vegetable juices turmeric, carrot and ginger – a symbol of the company staying true to its roots.
GT’s views crafting kombucha, combining the ingredients and flavors to formulate the perfect batch, as an artistic expression. To support other artistic endeavors, GT’s is donating 20 cents from each sale of the new flavor to The Art of Elysium, a Los Angeles-based non-profit dedicated to enriching the lives of artists and in-need populations and is asking consumers to share what they are grateful for on Instagram and Twitter using #20YearsOfGratitude.
“While our company has grown, the way we make kombucha has not. We use the same recipe as we always have to handcraft small batches of 100 percent raw and organic kombucha. We are committed to helping people rejuvenate their bodies by being conscientious about what they put in them,” said GT Dave, founder of GT’s Kombucha.
To show thanks to consumers for two decades of support, the screen-printed, originally-designed bottle features inspirational messages from GT’s loyal fans. The new flavor is cultivated by the original GT’s family using the same culture and handcrafted care that led to their first batch of kombucha 20 years ago. Created with a unique blend of proprietary probiotics and antioxidants, ‘Sharing Gratitude’ is organic, raw, vegan, gluten-free and non-GMO and available at select retailers in September.
About GT’s Kombucha
GT Dave’s journey began not as a business endeavor, but as one that was fueled by a personal mission and belief that this special elixir, kombucha, could uplift the lives of many. When GT Dave’s mother, Laraine, was diagnosed with an aggressive cancer in the mid 90’s, she found her health improved from drinking the fermented tea. Inspired by his mother’s experience and a desire to share kombucha, GT Dave began brewing batches in his mother’s kitchen. As word spread about this powerful new drink, so too did its popularity. Category-creator GT’s Kombucha is now sold in thousands of stores across the county and is still a family-owned company. GT’s Kombucha has always been handcrafted in small batches and maintains the 2000-year-old tradition of culturing tea. The “batch to bottle” production allows the company to make the best kombucha available and is recognized by fans for its superior quality and pure taste. GT’s Kombucha is a proud, organic, raw gluten-free and vegan product. Their facility in Los Angeles, Calif. is dedicated solely to making kombucha.
About The Art of Elysium
The Art of Elysium is a non-profit organization founded in 1997 that works to make art a catalyst for social change. This ‘full circle’ model promotes creative services between the arts community and communities in need throughout Los Angeles and New York City. For volunteer artists, providing opportunities to utilize their talents in service reinvigorates their unique creative footprint while providing a deep sense of fulfillment. For those in need, participation in the arts promotes empowerment, learning and emotional relief. The Art of Elysium supports and acknowledges its volunteer artists by providing platforms to showcase their creativity affording a model of high sustainability and outreach capacity. www.theartofelysium.org