Icebox Water Partners with GrubMarket

unnamed-8COLD SPRING HARBOR, NY (November, 2015) – While the majority of grocery shopping still takes place in traditional stores, industry experts are saying this pattern may change during the coming years.[1] As retail outlets continue to grow their online sales, now even grocery stores are offering online purchasing with delivery. Just like the milkman who delivers door to door, consumers can have their entire grocery list dropped off at home. Icebox Water (, a company focused on providing consumers with an alternative to traditional bottled water in the form of a more sustainable package composed of 76% paper partners with GrubMarket to offer quality sourced water conveniently.

As of 2012, online grocery shopping sales reached 6.5 billion dollars.[2] GrubMarket, offering wholesome food at wholesale prices, makes fresh and healthy food accessible to everyone by delivering straight to the home. The GrubMarket works with a variety of farms and artisan producers to provide high quality foods and other items that are 20%-50% off typical prices from other premium grocers. Through this new distribution outlet, consumers will be able to purchase delicious, environmentally-friendly Icebox Water online and have it delivered with the rest of their grocery list at a low cost. For those who prefer a more sustainable, quality water, Icebox Water is the solution.

Icebox Water offers crystal clear spring water from Canada’s True North Spring in paper cartons, helping to reduce plastic waste and health risks from chemicals found in plastic water bottles. Market research is showing consumers’ preference for carton over plastic, as shoppers tend to think that products packaged in cartons are a healthier packaging option[3] and are better tasting and fresher.[4]  Icebox Water’s BPA-free, fully recyclable cartons provide the single use water option that families need with a more sustainable design.

“While we’re still expanding our brick and mortal distribution, we’re thrilled to offer a more sustainable, quality sourced water to families who may not live near one of our current retail partners.” says Andrew Reynolds, President of Operations at Icebox Water.

Made even easier through their new and convenient online availability, Icebox Water continues to allow all people to “Refresh Naturally”.

About Icebox Water™:

Icebox Water™ produces conveniently packaged water that is good for people and good for the planet.  The unique carton packaging is made from 74% cardboard and pressed paper, and is 100% recyclable.  Icebox Water™ is free of Bisphenol A (BPA), a chemical commonly found in plastics, and boxes its water at the source of Canadian springs to ensure that it maintains the highest standards of purity and taste.  As a member of the non-profit 1% for the Planet ( and through its GreenUp Hollywood campaign, Icebox Water demonstrates its commitment to social responsibility and sustainability.  Icebox Water™ can be found throughout North America at major markets such as Whole Foods, Mother’s Market, and Albertson’s.

For more information about Icebox Water™, please visit  For media opportunities or brand ambassador inquiries, please contact Lauren Haines of Christie & Co at (805) 969-3744

Find us on Facebook at  Follow us on Twitter and Instagram @iceboxwater.