Cold Spring Harbor, NY (June, 2015) – When it comes to consumers’ appreciation for on-the-go beverages, water is big. In fact, bottled water outsells soft drinks in 17 major U.S. cities including New York, Boston, Los Angeles, and Houston, according to recent beverage industry trends.[1] As smaller-sized multipacks continue to gain popularity through club stores and super markets[2], Icebox Water(www.icebox-water.com), the leading brand of sustainably-sourced, eco-friendly water, launches its 4-pack of 500mL cartons. Refreshing, BPA-free Icebox Water now provides families and individuals with a convenient means of protecting the environment while remaining hydrated throughout the summer.
In a world influenced by grab-and-go convenience, Icebox Water’s new 4-pack provides consumers with an earth-friendly option to support active lifestyles.
The new packaging is brightly colored to stand out on shelves and provides information about the brand’s lasting commitment to sustainability. A water analysis is included on the pack, which guarantees the cleanest, highest quality water for consumer health and affirms environmental responsibility.
“The 4-pack is a natural progression for Icebox Water as we continue to expand nationwide, while meeting the need and demand of our consumers” says Andrew Reynolds, President of Icebox Water. “This is our third SKU, providing consumers with a variety of purchasing options.”
Icebox Water is conveniently available for purchase throughout North America at major markets such as Whole Foods, Mother’s Market, Albertson’s and Gristedes. This summer friends and family can “Refresh Naturally” at soccer matches, baseball practice, car trips, and beach days with the added convenience of Icebox Water.
About Icebox Water™:
Icebox Water™ produces conveniently packaged water that is good for people and good for the planet. The unique carton packaging is made from 74% cardboard and pressed paper, and is 100% recyclable. Icebox Water™ is free of bisphenol A (BPA), a chemical commonly found in plastics, and boxes its water at the source of Canadian springs to ensure that it maintains the highest standards of purity and taste. As a member of the non-profit 1% for the Planet (www.onepercentfortheplanet.
For more information about Icebox Water™, please visit www.iceboxwater.com. For media opportunities or brand ambassador inquiries, please contact Lauren Haines of Christie Communications at (805) 969-3744 or lhaines@christiecomm.com.
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