REBBL Names Christie & Co. Agency of Record

a_chai_render_lrg1-204x717San Francisco, CA (November 2015)—  Christie & Co, a leading full-service, global communications agency dedicated to working exclusively with ethical companies, is proud to announce that it has been retained to support REBBL™ as the brand continues to expand its reach and distribution of super herbed beverages in natural and specialty retailers throughout the United States.  Redefining the functional beverage industry, REBBL offers healthy and delicious drinks made with coconut milk and super herbs like ashwagandha and maca root.

“A core part of our mission at REBBL is to continue to educate and engage consumers in the health benefits and power of functional beverages, specifically the power of our unique and delicious formulations to support a healthy, active lifestyle in an increasingly stressful, fast paced, more connected world,” explains Palo Hawken, Founder of REBBL. “As demand for functional beverages continues to soar as a convenient solution for much needed nutritional support, we are thrilled to announce that we have partnered with Christie & Co to launch a national social media and communications campaign to continue telling our story, educating, and growing our customers, retail partners, and communities about REBBL’s unique points of differentiation and values.”

Christie & Co has over 20 years of experience in the natural products industry bringing high impact companies and entrepreneurs from Dream to Mainstream. It has successfully launched many first to market products and holistically supported their growth to increase market share and market penetration including Rooibos, Stevia, and many others.

With the functional food and beverage market booming, innovative and rapidly growing beverage company REBBL is revolutionizing the beverage industry with its super-herbed, sustainably-sourced tonics and elixirs. Every bottle of REBBL is certified organic, fair trade, vegan, and uses only the purest ingredients and extracts. With powerful adaptogens that help the body perform more efficiently, REBBL beverages help awaken, re-energize, and de-stress the body.

REBBL beverages come in nine unique, premium tonics and elixirs:


REBBL Hibiscus Mint: Fruity and refreshing, this delightful flavor includes Cat’s Claw, a powerful superherb to help you maintain hormone balance, sustain energy, and stamina.

REBBL Ginger Citrus: With earthy ginger and citrus coming together in harmony, the addition of ginseng is sure to energize and help boost natural resilience.

REBBL Forest Berry: Craft-brewed, whole leaf tea is fortified with immunity boosting ingredients like eleuthero to keep you going throughout the day.


REBBL Ashwagandha Chai: Organic spices like cardamom, ginger, and cloves dance with creamy coconut milk and relaxing Ashwagandha to help you relax and recover.

REBBL Matcha Latte: Antioxidant rich Matcha helps the body unwind and detoxify while keeping the mind alert and calm.

REBBL Turmeric Golden-Milk: Earthy and flavorful Turmeric provides a unique drinking experience made special with a touch of honey.

REBBL Maca Cold-Brew: Coffee gets a nutritious face lift with delicious Maca to keep you going without the crash of coffee.

REBBL Maca Mocha: Balancing Maca marries yummy Mocha that helps maintain energy and endurance levels.

REBBL Reishi Chocolate: Reishi helps promote healthy immune function, liver protection, cardiovascular health, and healthy aging… with chocolatey goodness.

Revolutionizing the functional beverage industry, REBBL beverages provide purposeful nutrients to kick off the New Year with a healthful, meaningful start. “REBBL was born out of a passionate collaboration between global thought-leaders to identify an innovative, sustainable, market-based solution to prevent exploitation,” says Mr. Hawken. “We are proud to offer REBBL and revolutionize the functional beverage industry by providing super-herbed tonics and elixirs and deliver pure, potent, delicious good health.”

Reinventing the supply-chain status quo, REBBL is teaming up with nonprofit Not For Sale in sourcing every ingredient in an impactful manner, supporting economic and social infrastructure such as education, nutrition, and transportation.

About REBBL™

REBBL was developed and Co-Founded by Palo Hawken who also serves as its Chief Innovation Officer. Formerly with Bossa Nova and Zico, Mr. Hawken is working with Sheryl O’ Loughlin, CEO of REBBL. Prior to REBBL, Ms. O’ Loughlin was the CEO of Clif Bar and previously the CEO and Co-Founder of Plum Organics.

REBBL is a celebration of the traditional Super-herb wisdoms refined over millennia, which are only now being openly shared, studied and embraced globally. Thousands of years of collective intelligence are captured in every bottle to deliver you pure, potent, delicious good health and serves as the perfect antidote to the stresses of modern day life. Every bottle of REBBL is certified organic, fair trade, GMO free, super-herbed, and free of artificial flavors or thickeners.

Partnering with Not For Sale, REBBL donates 2.5% of revenue to Not For Sale to support regions of the world that are vulnerable to exploitation and human trafficking. Not For Sale continues to be a key resource for REBBL, conducting risk-assessments of our full supply chain in order to help ensure it remains ethical and transparent.

REBBL® is available for purchase in select WholeFoods and independent retail stores nationwide.

Find REBBL on Facebook and follow on Twitter & Instagram (@rebbltonic).

For more information about REBBL® visit or call (541) 678-2715.  For media inquiries and requests for product samples and hi-res images or to schedule an interview with Palo Hawken and/or Sheryl O’Loughlin, please contact Rajan De Los Santos at or (805)-969-3744

About Christie & Co

Christie & Co is a full-service branding, marketing, public relations and advertising agency dedicated to helping ethical businesses, entrepreneurs, and socially conscious organizations broaden their impact through effective communication services. Christie & Co goes beyond branding and other marketing buzzwords. It is a company based in philosophy, driven by passion, and known by its results. The Christie CommUnity Foundation creates “ripple effect” of global betterment through creating and promoting innovative, results-oriented initiatives for the betterment of the world.