NEW YORK, May 5, 2015 /PRNewswire/ — Vita Coco, the country’s most popular coconut water beverage brand, announces a partnership with swimwear brand, L*SPACE by Monica Wise, to introduce a limited edition palm tree print bikini. Available exclusively at www.lspace.com, the Vita Coco X L*Space Swim Bikini merges two beloved brands for a tropical twist on a warm-weather essential.
Vita Coco and L*SPACE both embody a beach life ethos, and have a shared philosophy that makes for a natural partnership. Inspired by Vita Coco’s Brazilian heritage, L*SPACE Swim designer Monica Wise created a fun, reversible suit depicting Vita Coco’s home – a palm tree, of course.
“Our partnership with L*SPACE makes sense in so many ways,” said Jane Prior, Executive Vice President of Global Brand Strategy and Development at Vita Coco. “There is a natural synergy between our two brands and we’re thrilled to bring our first-ever fashion collaboration to life with a bikini.”
“Tropical and effortlessly chic – this swimsuit is the perfect representation of the L*SPACE and Vita Coco personalities,” explains L*SPACE Swim Creative Director and Designer Monica Wise. “The palm tree print is not only on-trend, but a seamless fit within our collection.”
The limited edition Vita Coco and L*SPACE Swim Bikini will be sold exclusively at www.lspace.com startingMay 7th for a total suggested retail price of $163; the collection is sold as separates: $86 for top and $77 for bottom.
About Vita Coco
Vita Coco® is the brand that started America’s craze for fresh coconut water. Informed consumers, pro-athletes and nutritionists as well as in-the-know celebrities and influencers have all become loyal fans of coconut water, swearing by the Vita Coco brand for its delicious flavor, hydrating properties and replenishment benefits.
In the U.S. Vita Coco is available nationwide, at nearly 100,000 stores including Target, Whole Foods and online on Amazon. The brand is sold in 30 countries globally including UK, France, Germany, Japan andChina.
For more information about Vita Coco visit www.vitacoco.com.
L*SPACE by Monica Wise
L*SPACE by Monica Wise is a sun-kissed California lifestyle brand whose designs focus on a chic yet unfussy coastal cool lifestyle. L*SPACE swim incorporates seamless styles designed to be mixed and matched, and its resort wear line is designed to make waves on and off the beach.
An award-winning swim brand, often found in pages of top tier magazines, on celebrities and influencers, L*SPACE can be found worldwide in specialty and top tier retail locations, and recently launched their ecommerce store at www.Lspace.com.
For more information about L*SPACE by Monica Wise, visit www.Lspace.com