Celsius Hires Jon McKillop as National Director of Sales, Fitness Channel

celsiusBoca Raton, FL (May, 3 2016) – Celsius Holdings, Inc., (OTCQX: CELH) the creator and marketer of Celsius®, the world’s first negative calorie, intelligent beverage, and a bestselling pre-workout brand, is pleased to announce today that Jon McKillop has accepted the position of National Director of Sales, Fitness Channel. In this role, he will oversee all aspects of sales initiatives in this channel, across the U.S., initially, with global expansion.

McKillop joins Celsius with more than fifteen years of experience in leading sales initiatives for the non-alcoholic beverage and the consumer packaged goods sectors of some of the nation’s largest brands, including PepsiAmericas Beverage Company, Keurig, Javo Beverage, Core-Mark, and Glanbia Performance Nutrition. McKillop spent the last seven years in regional and national management roles at Glanbia Performance Nutrition, driving results in both the supplement and beverage segments within specialty, DSD distribution and key accounts. Most recently, he served as Director of Sales for the American Body Building (A.B.B) brand at Glanbia Performance Nutrition, where he led the commercial efforts of the organization’s longest standing beverage brand in North America. Under McKillop’s direction, the A.B.B brand was well positioned and trending in 2016 to have its first year of positive growth in several years. McKillop has extensive experience in customer management, building and leading sales teams, specialty/DSD/chain management, channel development and strategic initiatives.

“As we’ve experienced remarkable growth opportunities in the segment over the past year, we knew we needed to bring on additional resources,” said Gerry David, President and CEO of Celsius. “Jon McKillop was the perfect candidate for the position with his extensive background in both the beverage and consumer packaged goods industry, coupled with his passion for the nutrition space and its high growth trajectory. He brings a wealth of knowledge and best-in-class relationships with key influencers in the channel, which will serve us well as our brand continues to increase in popularity. McKillop will be instrumental in broadening our distribution efforts and generating revenue in the channel nationally. We’re thrilled to have him on board.”

Celsius has been a long time favorite in the fitness community enabling better workouts and results. Consumer demand in this channel has made Celsius the #1 selling drink in leading fitness chains nationwide. Powered by a proprietary MetaPlus Blend® of ingredients, drinking Celsius will trigger the body’s ability to effectively burn fat and calories, accelerate metabolism, create lean muscle, and boost endurance and drive while providing lasting energy.

“I have been following the Celsius brand closely for the past few years, and it continues to grow with impressive results,” added Jon McKillop. “The Celsius brand offers a unique value proposition that directly responds to consumer demand. Pair that with an excellent management team and a best in class investor group, and you get a company poised for enormous success. I’m honored to be here and look forward to contributing to the future growth of the company.”

Celsius is available in seven flavors, carbonated and non-carbonated, as well as powder stick packets to mix with water. Celsius has no preservatives, no aspartame, no high fructose corn syrup, no artificial flavors or colors and is very low in sodium. The Celsius line of products is vegan certified, gluten free, and sugar free. Celsius is available nationwide at retailers across all channels, including supermarkets, convenience stores, nutritional stores, mass merchants, health clubs, spas, gyms, specialty stores, the military and eCommerce websites.

About Celsius Holdings, Inc.

Celsius Holdings, Inc. (OTCQX: CELH) is a global, science-based, nutritional products company building a portfolio of health and wellness featuring the Celsius brand, pioneering a new hybrid category “Intelligent Energy” which combines healthy energy, sports nutrition and dietary supplements for weight loss.

The Celsius® brand is named for its function of increasing heat production in the body, a process known as thermogenesis. The vitamin infused, ready-to-drink brand is powered by Celsius’ proprietary MetaPlus Blend®. This blend of ingredients, which includes caffeine-rich sources Guarana Seed and Green Tea with EGCG, combines to enact thermogenesis, the process of raising one’s body temperature to trigger the body’s ability to effectively burn fat and calories, accelerate metabolism, create lean muscle, and boost endurance and drive while providing lasting energy.

Founded in 2004, Celsius is the initial offering from Celsius Holdings, Inc., and is the world’s only negative calorie drink backed by clinical science. Multiple published university studies have proven that drinking Celsius before exercise helps to burn up to 93% more body fat and 100 calories or more per serving.

For more information, please visit www.celsius.com.

Forward-Looking Statements

This press release may contain statements that are not historical facts and are considered forward-looking within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements contain projections of Celsius Holdings’ future results of operations and/or financial position, or state other forward-looking information. In some cases you can identify these statements by forward-looking words such as “anticipate,” “believe,” “could,” “estimate,” “expect,” “intend,” “may,” “should,” “will,” “would,” or similar words. You should not rely on forward-looking statements since Celsius Holdings’ actual results may differ materially from those indicated by forward-looking statements as a result of a number of important factors. These factors include, but are not limited to: general economic and business conditions; our business strategy for expanding our presence in our industry; anticipated trends in our financial condition and results of operation; the impact of competition and technology change; existing and future regulations affecting our business; and other risks and uncertainties discussed in the reports Celsius Holdings has filed previously with the Securities and Exchange Commission. Celsius Holdings does not intend to and undertakes no duty to update the information contained in this press release.