Daily Greens Raises $5.5 Million in New Funding

daily-greens-logoHigh pressure processed (HPP) juice company Daily Greens has completed a $5.5 million raise, according to a new filing with the U.S. Securities and Exchange Commission (SEC). News of the funding was first reported by the Austin Business Journal.

Dated yesterday, the filing indicates that the funding came from a single investor, but it did not name the source. The financing comes 13 months after Earthbound Farms, a subsidiary of food and beverage conglomerate WhiteWave Foods, made an $3 million investment in Daily Greens in exchange for a minority stake in the company. An SEC filing from November 9, 2015 revealed that, at the time, Earthbound Farms owned approximately 26 percent of Daily Greens. The filing also stated that Earthbound loaned the juice company $600,000 in unsecured debt.

Over the past year Daily Greens has ramped up distribution of its organic green juices and hemp milks which are sold at Whole Foods stores across the U.S. and also carried by a range of natural and conventional grocers, including H-E-B and Kroger. The company’s flagship line of 16 oz. juices, promoted as containing the equivalent of six pounds of vegetables and fruit in each bottle, are sold primarily in natural retailers. A 12 oz. size that debuted in 2015 focuses on mainstream placement of the brand. Also launched last year were the company’s “Half Pint” products. A three-SKU line of kid-friendly juice smoothies, the beverages come in 8 oz. bottles and are sold exclusively at Whole Foods.

Daily Greens founder and CEO Shauna Martin was not immediately available for comment.