Last week BevNET met with dozens of non-alcoholic beverage exhibitors at the National Association of Convenience Stores (NACS) 2016 show, and most indicated that health and wellness trends continue to have a gradual, yet significant, impact on the way that beverages are sold and marketed in the channel.
In the following videos, which were filmed on location at the Georgia World Congress Center in Atlanta, Ga., we ask several beverage executives for their take on how drink sets in convenience stores are evolving, specifically as relates to healthier options marketed by natural and organic brands.
Watch each video to hear their answers on challenges and opportunities for merchandising healthier and perishable drinks, where the greatest demand for healthier options is fastest growing and in which beverage categories that consumers are gravitating toward healthier and better-for-you options in convenience stores.
How are natural and organic brands most effectively merchandised in the convenience store channel?
In which beverage categories are consumers gravitating toward healthier and better-for-you options in convenience stores?
What are some of the ways convenience stores have incorporated new perishable drinks into their beverage sets?
In which U.S. regions are sales of healthier beverages growing in convenience stores?