Middlebury Bans Energy Drinks
Middlebury College has banned sales of energy drinks on campus, claiming the beverages contribute to “problematic behavior”, including “high-risk sexual activity” and alcohol abuse. According to NBC News, the ban was authorized by the school’s Community Council, which is comprised of Middlebury faculty, staff and students. NBC spoke with Dan Detora, executive director of dining hall services at Middlebury, who likened the ban to that of cigarettes. Meanwhile, cafe employee Arnav Adhikari said the school has “more important things to address.”
Raw Pressery Raises $4.5 Million
Indian cold-pressed juice company Raw Pressery has completed a capital raise of $4.5 million. TechCrunch reports that Raw secured the Series B round of funding from investment firms Sequoia Capital, Saama Capital and DSG Consumer Partners. Founded in 2013 by Anuj Rakyan, Raw Pressery claims to be the only company in India utilizing high pressure processing. Currently operating via a subscription model, Rakyan says the new funding will go towards launching an e-commerce platform and building a brick-and-mortar presence, as well as expanding into new regions in the Middle East and Southeast Asia.
Meredith Viera Plugs Drinkmaple
Maple water has landed on The Meredith Viera Show as a new “superfood trend” and Drinkmaple was selected to appear as the face of the category. Nutritionist Heidi Skolnik compared the product’s 16 calories per serving to coconut water’s 46 and said that maple water’s 46 nutrients contain “anti-aging” properties.
30 Percent of Americans Drink Sugar-Sweetened Beverages Daily
The Verge has examined a new report from the Centers for Disease Control and Prevention which shows 30 percent of U.S. adults consume sugar-sweetened beverages on a daily basis. The study also linked consumption of beverages like soda to people’s socio-economic status, saying those most likely to consume sugary drinks are younger adults, men, black people and people with lower levels of education.
“As people learn about the effects of sugar-sweetened beverages on health, sugar drinks are rapidly becoming markers of social class in America,” said Marion Nestle, a food scientist at NYU and author of Soda Politics.
Stumptown and Tillamook Join Forces for Cold Brew Coffee Ice Cream
Oregon dairy co-op Tillamook has elicited the services of Portland-based Stumptown coffee for its newest offering: cold brew coffee ice cream, The Oregonian reports. Tillamook’s yet to announce an official release date for the product, or where it will be available for purchase, but described the flavor as “a coffee you’ll want to enjoy by the spoonful”, blending cold brew coffee with milk free of artificial growth hormones.
Business Insider Pulls Back The Curtain on “Healthy” Beverages
Business Insider has published a list of “18 ‘Healthy’ beverages that surprisingly contain a ton of sugar.” The biggest culprits featured within were Odwalla’s original super protein, Snapple’s lemon tea and Vitamin Water XXX, which contained of 192, 144, and 128 percent of the recommended daily sugar intake, respectively. The World Health Organization recommends people limit their sugar consumption to 25 grams a day, or 5 percent of a 2,000 calorie diet.
Gatorade Taps Messi For New TV Spot
GQ says Gatorade’s new commercial “will make you feel like you can do anything.” Starring FIFA Ballon d’Or winner Lionel Messi, the sports drink’s new television spot, entitled “Don’t Go Down,” celebrates the FC Barcelona star’s resiliency. Gatorade announced a renewed endorsement deal with Messi in 2015.