SEATTLE, WA (MAY 19, 2016) – Sparking Ice today announced that it has named Wexley School for Girls as their creative agency of record. As the company looks to enhance their marketing efforts both strategically and creatively, Wexley will highlight the Sparkling Ice brand including their base brand of 12 bold fruit flavors, and line expansions including Sparkling Ice Lemonades, Teas, and Essence of sparkling water, in addition to future brand introductions.
“We are thrilled to partner with Wexley and gain their fresh perspective as we continue to expand as the number one sparkling water in a very crowded market,” said John Peirano, Chief Marketing Officer. “After an extremely rigorous agency search, we chose Wexley for their impressive innovation, strong strategic approach and out of the box creative execution.”
“Sparkling Ice has done an incredible job of driving sales through traditional channels and we are beyond excited to work with their team to grow the brand beyond distribution into a global iconic brand,” said Ian Cohen, Creative Director and Co-Founder, Wexley School for Girls. “From a creative perspective, we see an amazing opportunity to take Sparkling Ice to the next level and stand out in an overcrowded category.”
Wexley School for Girls continues to deepen its roster across industries and expand across the broader marketing services industry. Over the past year, the firm has been named creative agency of record as well as done significant project work for major clients including Weyerhauser, Nordstrom Rack, and Allrecipes. The agency’s work with Sparking Ice continues the agency’s expertise across the food and beverage category while offering an opportunity to cultivate loyal and enthusiastic fans of the brand.
About Sparkling Ice Beverages
Sparkling Ice beverages combine sparkling water, natural flavors, fruit juice and vitamins to offer a great tasting, lightly carbonated beverage. Sparkling Ice is the Bold Side of Water®, offering a bold flavored, lightly-carbonated beverage that appeals to all age groups. Sparkling Ice is available in eleven refreshing flavors: Black Raspberry, Orange Mango, Pink Grapefruit, Kiwi Strawberry, Coconut Pineapple, Pomegranate Blueberry, Peach Nectarine, Lemon Lime, Crisp Apple, Cherry Limeade, Strawberry Watermelon and new in 2016 Black Cherry. Sparkling Ice Lemonades, launched in 2013, are available in three refreshing flavors: Classic Lemonade, Strawberry Lemonade and Peach Lemonade. Sparkling Ice Teas launched nationally in 2015 and include Peach Tea, Raspberry Tea, Lemon Tea and Half & Half flavors. In 2016, the brand introduced the Sparkling Ice essence of sparkling water collection, which features four natural flavor varieties free of sweeteners, artificial colors or preservatives. Sparkling Ice is part of the Talking Rain family of beverages, and retails for $1.19-$1.29. To locate Sparkling Ice, visitwww.sparklingice.com/locate/.
About Wexley School for Girls
Wexley School for Girls is a Seattle-based marketing and advertising agency, but likes to be known as a “Fan Factory.” They help create and sustain loyalty and attention with clients for their consumers both in the real world and on the wide web one. Founders and creative directors Cal McAllister and Ian Cohen established Wexley in 2003 and have since built a roster of national brands through an integrated, idea-first approach in all mediums, both established and emerging. A sample of this creative work is displayed at www.wexley.com.