Los Angeles, CA – [February 11th, 2026] – LA Libations' SoCal Incubation Program (SIP) today announced a strategic partnership with BeGOAT, the rapidly emerging clean energy drink brand founded by Tim Baggs. The partnership is designed to accelerate BeGOAT's retail expansion, strengthen its go-to-market strategy, and position the brand for long-term national growth.
BeGOAT is redefining the energy category with a clean-label formula crafted for modern consumers seeking functional performance without compromise. As demand for better-for-you energy alternatives continues to surge, the brand's momentum has attracted strong interest across natural, specialty, and conventional retail channels.
Through the SIP program, LA Libations will provide strategic sales leadership, retail relationship management, distributor coordination, and commercialization support—leveraging its deep expertise in scaling emerging beverage brands.
"We are incredibly selective about the brands we partner with," said Dan Weisbach, Vice President of LA Libations. "BeGOAT represents the next evolution of energy—clean, intentional, and culturally relevant. Tim and his team have built something special, and we're excited to help translate that vision into meaningful retail growth. Our focus is simple: turn velocity into expansion and expansion into staying power."
Founded by entrepreneur Tim Baggs, BeGOAT was built to challenge the status quo in a crowded energy category dominated by legacy players.
"From day one, BeGOAT has been about raising the standard for what energy can be," said Tim Baggs, Founder of BeGOAT. "We weren't interested in just launching another can—we wanted to build a brand that performs on shelf and resonates with a new generation of consumers. Partnering with LA Libations and the SIP program gives us the strategic firepower and retail expertise to scale intelligently and sustainably."
The partnership comes at a time when the clean energy segment is experiencing significant growth, fueled by consumer demand for transparency, functional ingredients, and brands that align with modern lifestyles.
With LA Libations' proven track record of accelerating emerging beverage brands and BeGOAT's differentiated product and brand positioning, the collaboration is poised to make a meaningful impact in the evolving energy landscape.
About LA Libations – SIP Program
The SoCal Incubation Program (SIP) by LA Libations is a strategic growth platform supporting emerging beverage brands through sales leadership, commercialization strategy, and retail expansion. SIP partners with high-potential brands to accelerate distribution, increase velocity, and build sustainable national businesses.
About BeGOAT
BeGOAT is a clean energy drink brand delivering functional performance through transparent ingredients and modern formulation. Founded by Tim Baggs, BeGOAT is on a mission to redefine energy for today's consumer—without compromise.
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