XYIENCE Extends Partnership with Campus Insiders for the 2016 College Football Season

AUSTIN, Texas, Sept. 8, 2016 /PRNewswire/ — XYIENCE, the original great tasting, zero calorie energy beverage, announced today its partnership with Campus Insiders, the online destination and leading content source for college sports fans, on two unique video series. “Inside the College Football Playoff Rankings powered by XYIENCE,” which premiered this week (Link:http://ow.ly/7Os2303XB55) and coming November 1, the “XYIENCE Digital-exclusive Interview with College Football Playoff Committee Chairman Kirby Hocutt” hosted by Bonnie Bernstein, live each week on Facebook.

“If week one was any indication, it is going to be another incredibly exciting year of college football, and we are thrilled to offer programming dedicated to analyzing the playoff rankings from every angle,” says Josh Wine, Silver Chalice EVP of content. “Thanks to XYIENCE, we can create and deliver this exclusive content to our loyal and passionate college football fans the entire football season.”

XYIENCE’s partnership with Campus Insiders includes exclusive XYIENCE programming and content across the Campus Insiders Network, CampusInsiders.com and the Campus Insiders’ Facebook page.


“Inside the College Football Playoffs Rankings Powered by XYIENCE” From September 6 – December 4, XYIENCE will sponsor a 30-minute custom series which streams live at 2 p.m. CT every Tuesday providing a comprehensive breakdown of the weekly rankings, potential playoff teams, bowl projections and interviews. The show is hosted by a Campus Insiders expert panel including:

  • Shae Peppler, lead host
  • Jordan Cornette, lead college sports analyst/commentator
  • Pete Fiutak, college football insider/Heisman Voter
  • Bryant McFadden, former FSU/Pittsburgh Steeler Cornerback
  • Weekly special guests and insiders

“Digital-exclusive Interview with College Football Playoff Chairman Kirby Hocutt hosted by Bonnie Bernstein” will air every Tuesday night from November 1 – December 4, live on Facebook. Bonnie Bernstein, accomplished sports journalist and Campus Insiders host, will conduct weekly interviews with the committee chairman shortly following the release of the weekly College Football Playoff Rankings.

“This partnership with Campus Insiders will further XYIENCE’s reach to college football fans and older millennials who are increasing their consumption of energy drinks faster than any other age group,” says Thomas Oh, SVP of marketing for Big Red, the owner of XYIENCE. “We aim to combine the fan base of college football and XYIENCE by giving the fans what they want: exclusive interviews, college football analysis and the energy to cheer their teams on all season long.”

ABOUT XYIENCE (pronounced zi-ence) Launched in 2006 and now headquartered in Austin, Texas, XYIENCE is the original zero calorie energy beverage with all natural flavors and colors. XYIENCE is available in eight exclusively zero calorie flavors: Cherry Lime, Mango Guava, Frostberry Blast, Blue Pomegranate, Cran Razz, Fruit Punch, Tangerine and Melon Mayhem. XYIENCE is marketed strictly to consumers ages 18 and over. XYIENCE was acquired by Big Red, Inc. in 2014. Find more info about XYIENCE online at www.XYIENCE.com or at a retailer near you. Connect with XYIENCE on Facebook, Twitter, Instagram and YouTube.

ABOUT CAMPUS INSIDERS Campus Insiders is the fastest growing, most engaged destination for college sports fans of any age and level. The all-­digital platform brings fans the latest news, live coverage, and most innovative and unique stories from college conferences across the country, with high­-quality content including live studio shows, video­-on­-demand (VOD), and more than 3,000 live games and events. Campus Insiders’ video programming is available on CampusInsiders.com, Campus Insiders mobile and tablet apps, as well as various streaming applications and connected devices such as Amazon Fire, Apple TV, Roku, Xbox and go90. For more information, visit campusinsiders.com.