HOUSTON — Minute Maid is adding a twist to their lineup with the launch of three new items: Lemonade with Mint, Spicy Watermelon Lemonade, and Peach with Ginger Juice Drink. These new Minute Maid flavors are available now in the chilled juice sections of grocery stores across the country.
“We are excited to launch new flavors that will provide fans an exotic taste experience,” said Shannon Richmond, Minute Maid brand director. “Consumers are seeking out new and unexpected flavor combinations and now these unique, new flavors are available from a brand they trust.”
The new Minute Maid flavors will be available in a 59 fl. oz serving size and will feature PlantBottle packaging, the first fully recyclable plastic bottle made from up to 30% plant-based material. The launch is being supported with print and digital ads, social media, coupons and in-store point-of-sale.
About Minute Maid
The Minute Maid portfolio of beverages, with more than 100 different flavors and varieties, is produced by The Coca-Cola Company, the world’s leading marketer of premium fruit juices and drinks. Minute Maid has been shared with love for generations, and believes that when you put good in, you get good out. For additional information about Minute Maid products, visit www.minutemaid.com.