Well Announces Launch of Co-Branded Juice Label In 200 Stores Across Canada

Well Canada, Canada’s leading cold-pressed juice and super food beverage brand, announced the launch of a new co-branded label with Co-op.

“As a major grocery chain in Western Canada, Co-op was the perfect partner for Well to work with,” said Well Co-founder and CEO Zack Lister. “Co-op was looking to add to its CO-OP GOLD PURE line of private-label products, and we loved the fit with Well’s mission to offer only the best health and wellness-related products.”

Co-op Gold Pure products offer natural and healthy options for any lifestyle and cover a range of food and cleaning products. The co-branded label will launch with five cold-pressed juices, three flavours of kombucha and a cold-brew coffee.

“These beverages are a perfect fit for our Co-op Gold Pure line-up, which is based on clean and simple ingredients, produced locally in Western Canada whenever possible,” said Sav Bellissimo, Store Brands Manager for Federated Co-operatives Limited, which develops private-label products for Co-op Food Stores.

Well’s partnership with Co-op will see optimum growth benefit for the company, increasing production volumes and media exposure through a fall campaign, in which one of Well’s manufacturing facilities will be showcased.

“We’ve been excited about the launch of this co-branded label with Co-op and the ability to bring the highest-quality, wellness-based juices to the mainstream Canadian market,” Lister added. “Co-op has been a great partner in this initiative, and we look forward to working with them for many years to come.”

The new co-branded juice line will be available at over 200 Co-op Food Stores across Western Canada.

About the Co-operative Retailing System

The Co-operative Retailing System is a network composed of Federated Co-operatives Limited (FCL) and over 190 independent retail co-operatives that help build, feed and fuel individuals and communities in Western Canada. From Vancouver Island to northwestern Ontario and into the Arctic, retail co-ops serve 1.8 million active members and many more customers at 2,500 locations. FCL centrally supplies and supports these retail co-ops. By working together under the CO-OP® brand, we are all committed to local investment, community mindedness and lifetime membership benefits.

About Well

Well was founded in 2014 by Calgarians Zack Lister and Jeff Tumbach, who share a mutual passion for health, wellness and entrepreneurship. With operations based in both Ontario and Alberta, Well has developed a wide variety of products in its line, including cold-pressed juices, superfood elixirs, cold-brew coffee and a newly introduced kombucha line. By the end of Q3 2017, Well products will be available in over 750 retail stores across Canada.

Additional information on the Company’s products can be found at www.drinkwell.ca

Eat. Drink. Live. Well.

For More Information Please Contact:
Phone: 1-855-938-WELL
Email: info@drinkwell.ca