GRAND RAPIDS, Mich. — Kicking off its health and wellness campaign, Boxed Water, a sustainable alternative to plastic bottles, partnered with Free People at its FP Let’s Move events over the past month. Free People is a global lifestyle brand defined by femininity, creativity, curiosity, and adventure. In the fourth year of the event, Let’s Move saw great success, with sold-out events and more than 600 attendees. The events focused on health, wellness and community.
FP Let’s Move 2018 event took place in New York City, Los Angeles, Miami, Denver and London. Within the United States, well-known fitness trainers led classes for attendees followed by healthy refreshments, pop up shops for FP Movement and FP Beauty & Wellness items, and Boxed Water to remain hydrated.
- FP Let’s Move NYC took place on January 13th at 1 Hotel in Brooklyn, Dara Hart from DogPound gym hosted a HIIT class followed by a mini-meditation session by Diana Paschal.
- FP Let’s Move LA took place on January 20th at The Jeremy Hotel in West Hollywood. Nicole Winhoffer was also the instructor for LA leading a dance class and ending with an inspirational talk.
- FP Let’s Move Miami also took place on January 13th at the 1 Hotel in South Beach, celebrity trainer Nicole Winhoffer led a high energy dance class followed by an inspirational talk.
- FP Let’s Move Denver also took place on January 20th at Space Gallery. Soul Cycle’s Eve Kessner led a meditative yoga session followed by crystal readings.
“We know that consumer purchasing decisions are influenced by authentic brands and individuals they trust,” said Rob Koenen, CMO of Boxed Water. “Through our partnership with Free People and the Let’s Move events, we engaged with a community of passionate, creative, confident, millennial women, who are motivated by a healthy lifestyle.”
This is the first of many activations this year for Boxed Water as it works expands its message of “Better for the planet. Better for you.” Boxed Water wants to reward its consumers for making small choices, like choosing Boxed Water over plastic bottles, that make a big impact. Up next, Boxed Water will host a yoga event in Chicago with influential Yogi, Mar Miles. Mar will lead a free yoga class with exclusive gifts for attendees of the event.
About Boxed Water
Boxed Water is better. Better for the planet. Better for us all. Boxed Water was founded in the belief that sustainability matters with the purpose of changing the way packaged water is shipped, sold and enjoyed. Boxed Water provides people with a better option for purchasing packaged water by producing pure water in recyclable cartons made using paper from well-managed forests. Boxed Water is a proud member of 1% For The Planet and partner of the National Forest Foundation (NFF). The simple act of choosing Boxed Water is a statement that sustainability matters. Boxed Water is headquartered in Grand Rapids, Michigan with filling locations in Michigan and Utah. Boxed Water is available for purchase from their site – www.boxedwaterisbetter.com – as well as on Amazon. Socialize with us @BoxedWater.