C4 Launches First Carbonated Pre-Workout Drink

BRYAN, Texas — Cellucor, the makers of America’s #1 selling Pre-workout, C4, announced today the launch of its first On The Go Carbonated pre-workout drink. Combining great taste with zero sugar, calories and carbs, C4 On The Go Carbonated will hit shelves nationwide April 30.

For the last seven years Cellucor has built its reputation on C4, the pre-workout that delivers on its promise: Explosive energy, heightened focus and increased endurance. Consumers can purchase C4 in both a powder and ready-to-drink format while choosing from an array of thirst-quenching flavors.

Cellucor is now branching out into a new product category with the release of its latest innovation – C4 On The Go Carbonated. Formulated after its namesake, this evolution offers much more than your standard energy drink. Through its clinically studied ingredients, C4 On The Go Carbonated promises better energy combined with great taste, all of which comes without the added sugar, calories and carbs often found in energy drinks. C4 Carbonated offers energy and fitness seekers the ideal grab and go solution for energy to perform and move wherever your workout takes you.

“We saw the opportunity and need for a carbonated pre-workout product that would offer consumers the same quality ingredients and taste C4 is known for, but in a more convenient and refreshing format,” said Nutrabolt CEO, Doss Cunningham. “The new C4 Carbonated 16-ounce line carves out a unique position in the energy drink market, delivering more of a performance angle giving consumers the opportunity to engage with our brand and see the distinct benefits of C4.”

C4 Carbonated will be available nationwide at all GNC and Vitamin Shoppe locations, as well as gyms, specialty supplement, and select convenience, gas and grocery stores, in addition to being available now at Cellucor.com. Consumers can look forward to four delicious flavor profiles including: Frozen Bombsicle (a throwback to your favorite childhood tri-colored popsicle,) Twisted Limeade, Strawberry Watermelon Ice, and Tropical Blast.

Active ingredients include:

  • Caffeine Anhydrous – Supports energy, mental alertness and performance of cognitive tasks
  • CarnoSyn Beta-Alanine – Designed to delay the onset of fatigue, resulting in improved power and performance
  • Citrulline Malate – Supports an increase in nitric oxide levels
  • BetaPower Betaine – Maintains cells’ electrolyte concentration and supports hydration
  • N-Acetyl-L-Tyrosine – Supports mental and cognitive health during stressful activities
  • B6 and B12 Vitamins – Healthy levels of B-Vitamins promote peak cognitive performance and energy

Cellucor is owned and operated by parent company, Nutrabolt.

About Nutrabolt

Nutrabolt is a global nutritional life sciences company established in 2002, that specializes in consumer product solutions in sports nutrition and functional foods. Nutrabolt’s mission is to innovate, inspire and make products that maximize human potential accessible to all. Last year the company purchased Scivation, a leader in the Branched-Chain Amino Acid (BCAA) category and the company behind Xtend BCAAs, the most advanced BCAA drink mix on the planet.

The company’s marquee brands, Cellucor and Scivation, include some of the industry’s most notable product lines C4 and XTEND, which have become uncontested category leaders in pre-workout and intra/post-workout recovery supplementation respectively. Nutrabolt’s brands are distributed to some of the world’s largest specialty, big box and online retailers including GNC, Vitamin Shoppe, Amazon.com, Bodybuilding.com, Walmart, Costco and Target. Nutrabolt’s brands are sold in more than 100 countries through its network of global distributors. For more information, visit nutrabolt.com.