SAN FRANCISCO — Jason Wooler launches Wooler Brands, a company to assist emerging brands in navigating the complex U.S. distribution market. Jason Wooler has over 25 years of leadership in the beverage industry, working for Jim Beam Brands, Southern Wine and Spirits and Young’s Market Company. Jason’s most recently served as the Executive Vice President of Spirits and Alternative Beverages for Young’s Market, building their network footprint. Previously, he served as Executive Vice President / General Manager of Young’s Market overseeing sales and operations for the State of California. Wooler Brands is based in San Francisco, California.
“I have built a career with a passion for building great brands through marketing and distribution strategies in the beverage industry. New brands are entering the market with innovative concepts filling critical gaps in the current market,” said Jason Wooler, CEO of Wooler Brands. “I am excited about using my 25 years of experience and the relationships I have built through the trust and execution to build these new brands into category leaders.”
Jason Wooler brings a history of innovation and execution to the brand building and distribution leadership. He has worked on many iconic brands: The Small Batch Bourbon Collection, Dekuyper Pucker, Patron, Belvedere, Grey Goose, Cîroc, Johnny Walker, Tanqueray, Jose Cuervo, Fireball, Tito’s and many other while working in the distribution tier.
About Wooler Brands
Wooler Brands partners with emerging and established beverage brands with distinctive personalities, unique packaging, and products that challenge category leaders. We merge the value creation of multiple brands with similar DNA to maximize those resources to help so solve real market problems. We are a company that believes that a brand’s success begins and ends with people. We value our team member, market resilience, relationships, and creating positive change in our communities.