Molson Coors Canada Announces Non-Alc Cannabis Bev Venture

Molson Coors Brewing Company today reported its second-quarter earnings, however the financial results took a backseat to news that its Canadian business division had formed a joint venture with a Quebec cannabis company.

The JV between Molson Coors Canada and HEXO, a recreational cannabis “sister brand” to The Hydropothecary, a licensed producer and distributor of medical cannabis, will be structured as “a standalone start-up company” led by its own board and management team. Together, the two companies aim to make non-alcoholic, cannabis-infused drinks north of the border.

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