BELLEVUE, Wash. — Premium, dairy-free creamer brand nutpods introduced a new packaging design for its shelf-stable creamers in February, a move intended to further distinguish the brand from its competitors as nutpods brings its beloved, best-selling creamers into retailers nationwide. The new packaging debuted at Natural Products Expo West 2018.
The brand recently became available at three of the country’s most prominent groceries: Kroger, Publix and Wegmans. And nutpods will soon be available at HEB, Shop-Rite, and Fresh Thyme Farmers Market.
About the new design
nutpods’ updated look starts with an evolution of the brand’s logo, which is newly stacked and placed in a green coconut-shaped silhouette for enhanced shelf blocking and brand recognition. Within the new logo, the tagline “Simply Plant-licious™” plays on nutpods’ enhanced positioning as the brand to watch within the plant-based foods movement.
The three-year-old online sales darling (the most positively reviewed creamer on Amazon) also employed custom illustrations on all its flavors, and updated copy to reflect nutpods’ cult-brand status and solution-driven proposition.
“We have a brand that consumers get emotional about, and the new packaging reinforces our more than 4,200 Amazon consumer product reviews, where consumers declare us their preferred solution to high cholesterol dairy creamers and for lactose intolerance. The new packaging design also emphasizes nutpods’ positioning as a premium, natural, plant-based product,” said Arthur Gallego, nutpods’ EVP of marketing.
Change in packaging format
While originally launched in Tetra Pak, nutpods is now packaged in newer SIG Combibloc packaging, which like Tetra Pak is aseptic and shelf-stable. nutpods also introduced a new refrigerated format at the beginning of 2018 (to be sold only at retail) that brings the creamer brand front and center for health-conscious shoppers who purchase their coffee and tea creamer in-store.
“nutpods’ exceptional e-commerce business will, by the end of 2018, be complemented by a strong presence in some of the country’s best grocery chains. We’re launching digital education and awareness campaigns about both our product and our category, to help attract more consumers to health-minded, plant-based brands like ours,” says nutpods’ founder and CEO Madeline Haydon.
nutpods is the breakout alt-dairy creamer brand that has built a cult-like following with its natural, high-quality plant-based coffee and tea creamers. Health-conscious consumers and followers of better-eating lifestyles like Whole30 and keto have embraced nutpods and helped the creamer brand become one of the best-reviewed and best-selling natural food products online. Made from almonds and coconuts and always unsweetened, nutpods is an ideal way to trade-up from traditional dairy creamers and ‘rethink your ritual’ of coffee or tea. nutpods is based in Bellevue, Washington. Visit www.nutpods.com for more information.
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