SALEM, Mass. — Powell & Mahoney, a leading natural craft cocktail mixer company in the United States, will transition their 12 oz. 4-pack Ginger Beer, Tonic, Blood Orange Ginger Beer, and Mojito out of plastic top carriers and into recyclable corrugated boxes come early September. Their bold new packaging will provide Powell & Mahoney a creative canvas to communicate what sets them apart within the competitive carbonated mixer category.
“Our new packaging was designed to communicate the fun personality of the brand, the quality of the product, and most of all the great taste,” said Meredith Orfanos, Director of Marketing for Powell & Mahoney. “Our new boxes will differentiate us from our competitors, enhance our shelf presence, and allow for eye catching in-store displays.”
Powell & Mahoney launched their sparkling mixers successfully at Expo West 2017. Since the line’s introduction, the bubbly mixers have received national distribution through Target, Whole Foods Market, The Fresh Market, Sprouts, and Hannafords.
“Our Original Ginger Beer has rocketed to the top of our portfolio and has quickly become a top performing SKU for our brand,” said KC Commoss, Powell & Mahoney’s Vice President of Business Development. “There is great consumer demand for all-natural, craft carbonated mixers and Powell & Mahoney is not only meeting that request but is set to become a major contributor of the growth of this exciting category. Our Blood Orange Ginger Beer has proven to be a real differentiator in the category.”
The new sparkling line is the latest addition to Powell & Mahoney’s extensive portfolio which includes traditional mixers such as Margarita and Bloody Mary along with unique flavors such as Jalapeno Margarita and Sriracha Bloody Mary. Powell & Mahoney mixers, which range in retail from $7.99 – $5.99, are sold throughout the US at Walmart, Target, Whole Foods, and thousands of other locations.
Distinctive packaging is yet another step forward in Powell & Mahoney’s quest for continued success in the cocktail mixer category. Through commitment to quality, taste, and innovation, the brand will continue in its efforts to quench the nationwide thirst for craft cocktails.
About Powell & Mahoney
Powell & Mahoney Craft Cocktail Mixers was launched in 2010, by two-beverage industry veterans who were inspired by the lack of quality mixers made available to consumers. Noticing a true need in the market, the duo combined their expertise and passion to launch the successful mixer brand. Powell & Mahoney has reinvented America’s best-loved classic cocktail recipes by swapping out artificial flavoring and preservatives for only the finest natural hand-selected juices and pure cane sugar. To learn more, visit www.powellandmahoney.com.