Rooibee Red Tea Shuts Down

LOUISVILLE, Ky. — Rooibee Red Tea, a USDA Certified Organic rooibos tea beverage company, announces that it is has ceased operations as of today, June 4th, 2018. The company noted it was unable to attract sufficient capital to fund and grow the company.

“It is with a heavy heart that the Board of Directors announces the closing of Rooibee Red Tea Company. While the company had a loyal following of consumers, unfortunately we could not get the funding to grow the company. We thank all of our loyal fans and specifically the Louisville community for supporting us over the last decade,” said Chairwoman Phoebe Wood.

Since Rooibee Red Tea first launched in 2008 at farmers markets in Louisville, Kentucky, Rooibos tea has become a staple in healthy homes across the nation. Rooibee Red Tea was the first company to create and market a full line of organic, ready-to-drink rooibos teas in the United States.

About Rooibee Red Tea

Rooibee Red Tea is committed to creating high-quality, organic and naturally caffeine-free tea beverages. We choose only the best ingredients and work to make healthy choices easy, convenient and delicious. Originally sold at local farmers markets, customers can now purchase six unique flavors online through Amazon or at many of their favorite retailers. For more information go to and follow them on Facebook and Twitter and Instagram.