Hal’s New York Releases Seltzer Water Cola

MASPETH, N.Y.– Hal’s New York, is throwing it back old-school with the release of a limited-edition Cola flavored seltzer water. With consumers actively avoiding big soda brands, and consumption of soda at an all-time low, Hal’s is releasing a seltzer water with a Cola essence for those who miss the soda taste, but not the cheap, high-calorie or artificially sweetened drinks of the past.

Hal’s New York™ Seltzer Water Cola contains zero calories, zero sugar and zero carbs. Cola is made without artificial flavors and colors and contains no sweeteners, sodium or preservatives. Hal’s New York™ Seltzer Water Cola has all the great cola taste, but better-for-you, and just enough caffeine to keep you going (118mg of caffeine per serving).

“Seltzer is having a big moment right now as consumers continue to say no to soda for health reasons. We thought it would be really fun to create a seltzer water that had the flavor of classic soda, but without the sugar—or the calories—or junk,” said Hal’s New York™ Brand Manager, Stephanie Reda. “We’ve been working hard on perfecting Hal’s New York™ Seltzer Water Cola and can’t wait for everyone to try our anti-cola, cola – this is definitely the cola of choice for the new generation and the real, real thing.”

Hal’s New York Seltzer Water Cola is currently available exclusively at 7-Eleven Stores, until December 2019, on Long Island and the NY Metro Area (the Bronx, Brooklyn, Manhattan, Queens, and Staten Island) as well as on OasisSnacks.com.  Cola is available on promo now for 2 20-ounce bottles for $2.50.

With the addition of Cola, there’s a Hal’s New York™ Seltzer Water for every taste. Hal’s New York™ Seltzer Water now comes in eleven delicious flavors including: Original, Lemon, Lime, Orange, Black Cherry, Mango, Watermelon, Blackberry, Grapefruit and Vanilla Cream.

About Hal’s New York

Hal’s New York was founded in 2014 by beverage industry veterans, Lewis and Steven Hershkowitz, who named the brand after their father who was lovingly known as Hal. The brand launched with its classic seltzer water line that quickly became a shelf staple across the New York region. Today, Hal’s New York™ Seltzer Water is offered at over 13,000 locations and comes in eleven delicious flavors including Original, Lemon, Lime, Orange, Black Cherry, Mango, Watermelon, Blackberry, Grapefruit, Vanilla Cream and Cola. Hal’s New York™ also has a Ginger Ale line that comes in Original and Diet varieties. Hal’s New York™ launched the perfect relation-chip this year with the release of Kettle Cooked Potato Chips in nine delectable flavors including Original Sea Salt, Barbecue, Jalapeño, Sea Salt & Cracked Pepper, Sea Salt & Vinegar, Sour Cream & Onion, Sweet Chili, Sweet Onion and Sweet Potato. The brand also has Popcorn in Sea Salt. Hal’s New York™ is proud to be New York Born and New York Made.

For more information, visit HalsNewYork.com and follow along on Instagram @HalsNewYork.