ITO EN Launches Milk Teas at Winter Fancy Food Show

BROOKLYN, N.Y.– ITO EN North America, the global leaders of green tea and innovative beverages, will be launching two new ready-to-drink teas, Matcha Milk Tea and Black Milk Tea, at the Winter Fancy Food Show in San Francisco on Jan. 13-15, the largest specialty food and beverage show on the West Coast.

Milk teas have been a longtime favorite in Japan for their latte-like tastes and on-the-go convenience. The new milk teas will be available in two refreshing flavors: Matcha Milk Tea made with 100 percent Japanese matcha, the finely milled powdered whole leaf green tea, and Black Milk Tea made with Sri Lankan black tea leaves. Packaged in playful cow patterned bottles with Japanese Kanji characters, the new milk teas are brewed with real tea and made with all natural ingredients. With the growing trend of tea drinkers, the Milk Teas will be an added addition to Ito En’s tea offerings.

“It’s the perfect café like experience in a bottle,” says Rona Tison, executive vice president of corporate relations. “We put our tea expertise to work by balancing the taste of tea with a subtlety sweet creamy taste. Refreshing and easy, it can be enjoyed any time of the day without the fuss of being a barista or brewing your own tea.”

The new milk teas are packaged in BPA-free 11.8 fl. oz. PETE bottles with 140 calories (matcha) and 150 (black) calories per bottle, both sweetened with cane sugar. The teas will be available in specialty and grocery channels with a suggested SRP of $2.49 per bottle.

ITO EN is known for its tea expertise and commitment to sustainable practices to include an award-winning tea leaf recycling program creating eco-products and tea farming practices. Recognized as one of 50 Companies Changing the World in FORTUNE, the company was awarded the “Sustainability Award” at the North American Tea Conference 2016 and “Best Industry Innovation Leader” at the World Tea Expo 2017.

About ITO EN (North America) INC.

ITO EN (North America) INC., a subsidiary of ITO EN (Japan) LTD., is an innovative beverage industry leader dedicated to creating authentic products that embody the company’s five principles of natural, healthy, safe, well-designed and delicious. ITO EN is specifically known as a global leader in green tea, with award-winning brands including TEAS’ TEA, Oi Ocha, ITO EN Shots and matcha LOVE. To learn more about ITO EN, visit, Like us on Facebook or follow us on Twitter and Instagram.