WINSTON-SALEM, N.C.— Sunshine Beverages, a fast-growing beverage company based in Winston-Salem, North Carolina, announced the addition of sleek, 12 oz. cans to the Sunshine product line for all flavors. Sunshine Beverages produces, markets, and sells a better-for-you energy beverage, branded Sunshine, in three refreshing flavors: Ginger Berry, Blueberry Lemonade and Clementine Twist now in 8.4 and 12 oz. cans.
“We are excited to launch a larger package size as the brand continues to grow,” says Sunshine President Lizzie Ward. “This was a strategic decision to serve current drinkers seeking more Sunshine in a serving, and we identified a significant opportunity to reach new consumers who prefer more volume in a beverage choice like Sunshine. It’s the same great taste, just more of it!”
Sunshine is disrupting the energy drink category with a unique, less extreme take on energy. The company describes their product as “feel good” energy, with a balanced blend of vitamins, electrolytes and organic caffeine. Each 12 oz. can is only 60 calories and contains 70 mg of caffeine— about the same as a cup of coffee. The slim, 8.4 oz. cans now have only 40 calories. All of Sunshine’s beverages are naturally sweetened with stevia and pure cane sugar.
“There’s been a lot of excitement around the new cans from our retail and distribution partners. The new package size will be rolling out in the next few weeks across key markets, and we plan to be selling the 12 oz. in all of Sunshine’s markets by Spring.” said Jack Tally, chief operating officer at Sunshine.
With retail sales up 200 percent from last year, the brand expects the addition of the 12 oz. cans to propel growth in the Southeast and Sunshine’s newest market, Colorado.
About Sunshine Beverages
Sunshine is a fast-growing beverage company based in Winston-Salem, North Carolina offering better-for-you energy drinks with great sparkling taste and no extreme ingredients. The company’s beverages are available in three delicious flavors—Ginger Berry, Clementine Twist and Blueberry Lemonade—all of which are packed with vitamins, electrolytes and organic caffeine to deliver the perfect pick-me-up. In a market overrun with extreme energy drinks, Sunshine is pioneering efforts to redefine the energy category by bringing good energy to consumers with the promise of great taste, no artificial flavors, lower sugars and 60 calories or less per can.