Natural Products Expo West is set to return to Anaheim, California next week, bringing together brands and entrepreneurs from across the CPG industry to highlight their latest new product innovations, technology and trends. Both BevNET and NOSH will have ongoing coverage over the coming days, but here’s a quick preview of just some of the new releases from exhibiting brands, including Harmless Harvest, Machu Picchu, La Colombe and Sanzo.
Elmhurst (Booth #577)
Elmhurst has expanded its plant-based milk and creamer lineup with Maple Walnut Barista Edition. The new offering combines walnuts, oats and maple syrup to create a creamy consistency that “steams and froths flawlessly,” the brand claims. Elmhurst Maple Walnut Barista is available at Sprouts Farmers Market nationwide for a suggested retail price of $6.99. For more information, visit elmhurst1925.com.
Harmless Harvest (Booth #5061, #5062)
Oakland, California-based Harmless Harvest unveiled its newest coconut-based innovation, Organic Coconut Water With Aloe Pulp. The organic, no sugar added drink features hydration from the aloe vera pulp and naturally occurring electrolytes from the coconut water. Harmless Harvest’s new offering launched at select Whole Foods Market locations and select natural retailers in February and has a suggested retail price of $4.99 per 16 oz. bottle. For more information, visit harmlessharvest.com.
Laird Superfood, Inc. (Booth #5184)
Functional creamer and coffee brand Laird Superfood, Inc. announced the release of two new products, Sweet and Creamy Instant Latte with Adaptogens and Prebiotic Daily Greens. The former combines Laird’s freeze-dried coffee blend with its coconut-based creamer and functional mushroom blend. The latter was created as a convenient way to provide consumers with a full serving of fruits and vegetables and prebiotic fiber. For more information, visit lairdsuperfood.com.
Waterloo (Booth #N928)
Waterloo has expanded its sparkling water lineup with the addition of Orange Vanilla and Ginger Citrus Twist flavors. To celebrate the launch, the brand has teamed up with famed chef Curtis Stone to curate a tasting menu crafted with the new flavors, which includes Grilled Avocado Salad with Orange Vanilla Beurre Blanc, Ginger Citrus Fish & Chips and Blackberry Mojito with Golden Ginger Citrus Granita. Waterloo Orange Vanilla and Ginger Citrus Twist are now available at select Target, H-E-B and Central Market stores. For more information, visit drinkwaterloo.com.
La Colombe (Booth #721)
Philadelphia-based specialty coffee roaster La Colombe announced the launch of a new 42 oz. multi-serve cold brew product. Available in four flavors – Little Bit Sweet, Mocha, Caramel and Vanilla Oatmilk – the multi-serve cold brews will be available at select retailers for a suggested retail price of $6.29 each. For more information, visit lacolombe.com.
Nutpods (Booth #N1436)
Nutpods has made its first foray outside of the plant-based creamer space with the release of Creamy Cold Brew. Available in two varieties at launch – Classic and Vanilla Caramel – the new offering features premixed cold brew and coffee creamer. The Classic flavor is unsweetened while the Vanilla Caramel flavor is zero-sugar sweetened with a blend of sweeteners. Both products will be available for $5.99 beginning in late March. For more information, visit nutpods.com.
Sanzo (Booth #N130)
Asian-inspired sparkling water brand Sanzo has launched its sixth flavor, Pomelo. The new offering joins the brand’s existing lineup of Lychee, Calamansi, Yuzu with Ginger and Mango varieties. Pomelos are native to Southeast Asia and known as the “ancestor to grapefruit,” according to the brand. Additionally, the product will feature Sanzo’s ‘cut fruit’ can design depicting the cross-section of the Pomelo fruit. Sanzo Pomelo is now available in single cans exclusively at Whole Foods Market stores nationwide and will be available for purchase on the brand’s site beginning May 1. For more information, visit drinksanzo.com.
Califia Farms (Booth #931)
Califia Farms has expanded its lineup of dairy-free products with the launch of USDA-certified Organic Oatmilk and Almondmilk. The former is made from purified water, organic almonds and sea salt and is available in a refrigerated 48 oz. bottled for a suggested retail price of $5.99. The latter is made from purified water, organic oats and sea salt and is available in a refrigerated 48 oz. bottle for a suggested retail price of $6.49. For more information, visit califiafarms.com.
Machu Picchu Energy (Booth #4955)
Better-for-you energy drink maker Machu Picchu has made its first foray into the yerba maté category in collaboration with brand ambassador and pro surfer John John Florence. Available in two zero-sugar flavors at launch – Alpine Mint and Ocean Citrus – each 12 oz. can contains 120 mg of caffeine. For more information, visit machupicchu.energy.
ROAR (Booth #5384) Hydration beverage announced the launch of a new line extension, ROAR Plus Powders. Available in two flavors at launch – Berry Lemonade and Strawberry Watermelon – the flavored powders boast 1,000 mg of Vitamin C per stick and contain just 20 calories. The brand is also slated to debut the newest addition to its hydration beverage line, Strawberry Lemonade. For more information, visit roarorganic.com.