This week’s new product gallery features a new format for MUD/WTR; new THC-infused drinks from Flyers Cocktail. Co., RYTHM and Upstate Elevator Co..; and a new drink working the line between energy drinks, hydration and immunity.
PHX
Backed by Barstool Sports founder Dave Portnoy, PHX aims to marry hydration, immunity and energy, combining 200mg caffeine, 100% daily value of eight vitamins, and 700mg of electrolytes from a blend of sodium, potassium, magnesium and calcium. The brand launchd this week in New York, Massachusetts and Ohio, and is available in Peach, Lemon Lime, Watermelon Lime, Blueberry Lemonade, Wild Berry and Orange. For more information, visit drinkphx.com.
Flyers Cocktail Co.
Acting in response to growing demand from DTC regulars and retail partners, THC-infused cocktail specialists Flyers Cocktail Co. is moving up to a higher dosage with the release of 10mg versions of its signature House Cocktails (Ol’ Fashioned, Apéro Spritz, Cannabis Margarita). For more information, visit drinkflyers.com/
AriZona
As its contribution to the summer refreshment season, AriZona has created a new exclusive only available at Circle K: the Watermelon Dragonfruit Splash Juice Cocktail. Find it at over 6,000 Circle K Locations on promo (2 cans for $2.50). To learn more, go to drinkarizona.com.
Jordan’s Skinny Mixes
Having launched cold brew earlier this year, Jordan’s Skinny Mixes returns with more innovation via its Energy Syrups, available in three flavors: Sugar Free Wild Berry, Sugar Free Peach Mango, and Sugar Free Strawberry Dragon Fruit, each packing 100mg of caffeine per serving. The brand is pitching it as a value alternative to energy drinks, with one 375ml bottle ($7.99) capable of producing the equivalent of six energy cans. You can find more details at skinnymixes.com.
MUD/WTR
Nourish is MUD\WTR’s answer to the high demand for protein playing out across CPG, touting itself as “the world’s first mental wellness protein blend.” Starting online, the protein powder comes in 22.8 oz pouches in Chocolate and Vanilla flavors and pairs 25 grams of organic brown rice and pea protein with probiotics, vitamin D and functional ingredients like bacopa, ashwagandha, lion’s mane and cordyceps. To learn more, go to mudwtr.com.
Upstate Elevator Co.
Promising “effortless chill” in a can, Upstate Elevator Co.’s new Ruby Red Ranch Water combines 10mg hemp-derived THC with lion’s mane (22mg) for cognitive health and mental clarity, Cordyceps (88mg) for promoting natural energy and stamina, and Reishi (440mg) to help the body adapt to stress. Find it online and in Minnesota, Florida, Texas, Tennessee, New Jersey, Illinois and Ohio. For more information, visit upstateelevator.com.
RYTHM
Cannabis cultivator RYTHM is making the jump into RTDs with a pair of new releases in 12 oz. cans: the uplifting RYTHM Sativa Mandarin Orange and relaxing RYTHM Mango Pineapple Kush (both of which come in 5mg and 10mg hemp-derived THC versions). It’s now on sale online and at select retailers across Illinois and New Jersey. To learn more, go to rythmdrinks.com.
Liquid Death
Drink your cereal, kids! Liquid Death’s latest collaboration is a cracking can of Fruity Pebbles cereal (and milk) flavored sparkling water, available now at select retailers starting at $7.99 (12 oz./6-packs) and on Amazon for $14.99 (12 oz./12-packs). You can find more details at liquiddeath.com.