fairlife
Coca-Cola-owned dairy brand fairlife is revamping the 52 oz. packaging for both its Core Power protein shakes and its Ultra-Filtered Milk lines this April. Not a big change, but expect updated callouts to protein and new colors. For more information, go to fairlife.com.
Swoon
Swoon’s initial concept of a craveable sugar-free lemonade has been well-received, and now the brand is taking the next step into better-for-you drinks with the launch of Swoonberry Lemonade. Enhanced with magnesium (equivalent to about three cups of spinach), the new flavor is designed to support balanced metabolism. You can find it in stores starting today, April 3. Get more details at tasteswoon.com.
Lucky Energy
If you like your razz blue, this one’s for you. Fast-growing energy drink brand Lucky is taking inspiration from classic frozen treats for the launch of its first permanent flavor collection, dubbed SLUSH. The lineup debuts with a trio of SKUs – Blue Razz, Cherry Slush, and Strawberry Slush – with 200 mg caffeine in each 12 oz. slim can. Retail presence is still to come, but for now you can find it online at luckybevco.com.
De La Calle
De La Calle’s next modern Mexican soda SKU is Strawberry Citrus, promising bright sweetness with a punch of acidity. The new flavor, which includes 6 grams of fiber per 12 oz. can, is launching nationally with Target, as well as other retailers. Learn more at delacalle.mx.
Protein2O
Protein and hydration are two of the hottest functional sub-sets in beverages, so it’s no surprise to see some crossover. In this case, it’s Protein 20 launching P2x, a new premium “Advanced Hydration” line. Each of the three flavors has 20 grams of clear whey protein isolate per 16.9 oz. bottles, plus methylated B vitamins and electrolytes. Find it in Target starting April 14 in both singles and 4-packs. Get more details at drinkprotein2o.com.
Alohi
Launching online this month, Alohi is a new female-focused wellness drink that blends THC (5mg or 10mg per serving) with rhodiola rosea, passion flower and ashwaghanda. Available in Mango Passionfruit, Peach Tangerine and Hibiscus Lemonade, the Lightly sparkling drinks carry 45 calories and 7 grams of sugar per 12 ounce can. For more information, visit drinkalohi.com.