AI agents are already shopping for consumers on Amazon, Kroger, Instacart, Albertsons, and Walmart — and they make purchasing decisions without ever seeing your label, your story, or your packaging.

Traditional shopping involves 20–30 brand touchpoints between discovery and purchase. Agent-mediated shopping collapses that to zero. Price. Ratings. Ingredients. Done.

Beyond losing the sale, that means everything founders have built — the identity, the loyalty, the data — is at risk of becoming invisible at the exact moment a purchase decision is made, and the potential brand-building feedback is lost for good.

At BevNET Live NYC on June 10 + 11, you’ll learn how to win anyway.

In a special tactical presentation, sales, marketing, and tech experts Lynn Altman (Brand Now), Jess Graham (Banquet), and Kevin Senn (Aisle AI) will share a concrete playbook for making your brand legible to AI agents — without gutting what makes it human. They’ve navigated the same shifts founders faced with Instagram and DTC. This is the same inflection point.

The brands that adapt early won’t just survive agentic retail — they’ll have a data and loyalty advantage their slower competitors won’t be able to close. At BevNET Live, you’ll get ahead of the pack.

Beyond the main stage, BevNET Live offers hands-on opportunities to connect and build awareness including 1:1 meetings with investors and retailers, the New Beverage Showdown pitch competition (deadline to apply is Friday, May 1!), Beverage School for early-stage brands, and sampling stations throughout the event.

About BevNET Live

BevNET Live is the beverage industry’s premier event, bringing together brands, distributors, retailers, investors, and service providers to explore what’s ahead for the industry. Featuring top-tier speakers and the fan-favorite New Beverage Showdown, each event draws hundreds of brands from across the country.