While coverage in major media outlets like The New York Times or CNN is the goal for nearly every beverage company, the blogging community has evolved into an incredibly important channel to build brand awareness and to spread the word about new product releases.
Unfortunately, far too many companies do not understand how to effectively or correctly pitch bloggers, losing out on the opportunity to not just have this high-impact set of media representatives mention their products, but also have them effectively serve as trustworthy conduits for consumer education. Get them on board, however, and you can gain even more press, mentions on a variety of social media platforms, and a web of brand influencers who both write and engage the markets they follow.
To improve the connection between brands and bloggers, BevNET is delighted to welcome Max Goldberg, the founder of the organic food blog Living Maxwell, to lead a breakout session on the best way to engage and enlist bloggers as members of your media army. During his talk, which will take place at BevNET Live in Santa Monica on Dec. 8, Mr. Goldberg will provide session attendees with guidance around the following topics:
• The number one thing that all bloggers want
• The most common mistakes companies make when approaching bloggers
• How to develop a bullet-proof plan to get coverage from blogs
• The importance of engaging CEOs/founders in the process of attracting press
• Best e-mail, social media, and sampling practices when working with bloggers
Mr. Goldberg himself is a case study in the power of blogging to ignite brands and movements, creating a platform that has become influential across mainstream media, retail decision-makers, organic lifestyle devotees and the suppliers of organic products themselves. While he focuses on organic products, Mr. Goldberg’s advice will reach across all aspects of the blogging platform, making it valuable to organically focused and mainstream entrepreneurs alike.
BevNET Live tickets are going quickly. Discounted Early Registration ends on Friday, Oct. 24. Additionally, there are only a handful of rooms left in BevNET’s discounted room block at the Loews Santa Monica Beach Hotel. If you are planning to attend, get yours now before it’s too late.
About Max Goldberg:
Called an “organic sensation” by The New York Times and named as “one of the nation’s leading organic food experts” by Shape Magazine, Max Goldberg is the founder of Living Maxwell, one of the most widely read organic food blogs in the country, and Pressed Organic Juice Directory, the world’s first pressed organic juice directory. Mr. Goldberg has been featured in The New York Times, Fox News Channel, CNN, Forbes, Shape Magazine, Self Magazine, The Huffington Post, and numerous other publications. An organic food activist, partner of the Just Label It! campaign, and speaker at industry trade shows, Mr. Goldberg runs the Organic Food Industry group on LinkedIn, where his weekly curated email is read by thousands of organic food CEOs, founders, and executives from all over the world. Mr. Goldberg received his BA from Brown University and his MBA from the Columbia University Graduate School of Business.
About BevNET Live:
BevNET Live Santa Monica will be held on Dec. 8 and 9 at the Loews Beach Hotel. It is a two-day conference for beverage entrepreneurs, suppliers, distributors, retailers and investors to gather, speak, exchange ideas through interactive panels and lectures, and enhance their sales, marketing, growth and product development strategies. Attendees can tap the expertise of investors and investment professionals who can help them realize growth capital or exit opportunities, explore and discuss strategies from business owners with inspiring success stories, and otherwise absorb case studies curated by BevNET.com, which has spent a decade dedicating itself to careful reporting on the fast-moving beverage industry. More than just a conference, BevNET LIVE includes networking options including the BevNET LIVE Expo, beverage breaks, cocktail receptions and, most of all, community.