Dec 8 - 9
Santa Monica, CA
BevNET Live Winter 2014: Learn. Network. Succeed.
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Preliminary Agenda, BevNET Live, Winter 2014

Last updated: November 17, 2014. Lineup subject to change.

1:00 PM – 5:00 PM BevNET FBU Presents Beverages 101– Featuring lessons from a variety of experts, this special session is deisnged to be an onramp to the beverage industry. Sponsored by Sovereign Flavors and Alliance Consumer Growth.
(Important note: Additional registration required; LIMITED SEATING)

Agenda & Registration >>

8:00 AM – 8:30 AM Registration
8:30 AM – 9:30 AM New Beverage Showdown: Semifinal Round
9:30 AM – 10:00 AM Break
10:00 AM – 10:10 AM Welcome – John Craven, Founder, BevNET; Jeffrey Klineman, Editor in Chief, BevNET
10:10 AM – 10:40 AM Building the Challenger Brand – an outline of all the elements – with Tyler Ricks, CMO Peet’s Coffee
10:40 AM – 11:10 AM Inside the Boulder Brands Investment Group – exploring VC strategy – with Duane Primozich, EVP, Boulder Brands
11:10 AM – 11:30 AM How to Win in Walgreens – with Glenn Figenholtz, Divisional Merchandising Manager, Beverages & Snacks, Walgreens
11:30 AM – 11:45 AM GT Dave – Thoughts on Strategy and Passion – with GT Dave, Founder, GT’s Kombucha
11:45 AM – 12:15 PM From Channel Shifting to Consumer Change – Who are the Shoppers Driving New Product Growth, and Where Can Growing Brands Reach Them? – with Brian Reed, IRI and Kathryn Peters, SPINS
12:15 PM – 12:35 PM Innovation Brief – On Managing Your Brand Online – navigating Amazon, Fresh Direct, and a million cyber-storefronts – with Colin Jones, Founder, and David Johnson, Director, CAJ International/Omni E-Partners
12:35 PM-12:45 PM New Beverage Showdown Finalist Announcement
12:45 PM – 2:00 PM Lunch
2:00 PM – 2:50 PM Breakout Session Round 1

The Art and Science of Optimizing Your Valuation (Palisades C and D) – with Brad Barnhorn, Industry Advisor, Silverwood Partners; Mike Burgmaier, Managing Director, Silverwood Partners

Brands, Bloggers, and Blunders (Catalina) – with Max Goldberg, Founder, Living Maxwell

Legal Year in Review (Palisades A and B) – with Justin Prochnow, Shareholder, Greenberg Traurig LLP

Choose Your Own Adventure: How processing drives your product (Venice) – with Marcelo Ferrer, Director of Contract Manufacturing, Tetra Pak U.S. & Canada

3:00 PM – 3:50 PM Breakout Session Round 2

Deal Anatomy: How to Avoid Pain Upon Exit (Palisades C and D) – with Brette Simon, Outside General Counsel/M&A Advisor, MetaBrand

Forming Scientific Advisory Boards & Conducting Clinical Trials (Catalina) – with Dr. Jay Udani, Founder, Medicus Research

So Much More Than a Pretty Face: How packaging dictates beverage quality & processing approach (Venice) – with Rachel Doll, Marketing Manager, Beverage, Tetra Pak U.S. & Canada

4:00 PM – 6:00 PM Tabletop Expo
6:00 PM Cocktail Hour – Sponsored by Red Bull and RIPE Bar Juice
8:30 AM – 8:35 AM Welcome
8:35 AM – 9:00 AM Bricks, Mortar, and Juice – The Pressed Juicery Journey – with Hayden Slater, CEO & Co-Founder, Pressed Juicery
9:00 AM – 9:15 AM How the Deal got Done – Suja and B.I.G. – with Jeff Church, CEO, Suja, and Duane Primozich
9:15 AM – 9:40 AM Mining Trends to Develop Innovation – with Julie Key, Brand Marketing Director, Evolution Fresh; Alan Murray, CEO, GoodBelly; Greg Steltenpohl, CEO, Califia Farms
9:40 AM – 10:05 AM Investing Beyond Profit Margins – Three Approaches to Impact Investing – with Todd Woloson, Managing Director, Greenmont Capital; Eric Schnell, Founder, MetaBrand Capital; Brent Collins, Co-Founder and Chief Volunteer, SlowMoney SoCal
10:05 AM – 10:20 AM Presentation: BevNET’s Best of 2014
10:20 AM – 10:45 AM Break
10:45 AM – 11:00 AM Innovation Brief: Inside Co-Manufacturing – best practices for scale and cost-savings – with Michel Boissy, CEO, Freshbev Craft Juicery
11:00 AM – 11:35 AM New Beverage Showdown Finals — Part 1
11:35 AM – 12:00 PM Taking a Healthy Approach to Brand Growth & Innovation  – with Mary-Ann Somers, GM & SVP of Water, Tea, and Coffee, Coca-Cola Co.
12:00 PM – 12:20 PM Bai at the Brink: Exploring the strategic shifts that take a brand’s emphasis from execution to brand-building – with Ben Weiss, CEO, Bai
12:20 PM – 1:30 PM Lunch
1:30 PM – 1:45 PM Innovation Brief: How Processing Choices Enable Disruption – with Riccardo Vellani, Director of Category Management, Tetra Pak North America
1:45 PM – 2:10 PM Retailing Strategy: Building Inside Influencer Accounts – with Patrick Posey, VP of Sales, Bristol Farms; Mike Hendry, VP of Marketing, Northgate Gonzalez Markets
2:10 PM – 2:45 PM New Beverage Showdown Finals — Part 2
2:45 PM – 3:00 PM Innovation Brief: On Going Dry: A Look at the Powdered Beverage Format – with Gregory Drew, Director, Food and Beverage Group, Pharmachem
3:00 PM – 3:20 PM Correspondence from the Regulatory Battlefield: When Food and Beverage Meet Drug and Supplement – with Dr. Jay Udani, Founder and CEO, Medicus Research
3:20 PM – 3:45 PM Build the Category, or Build the Brand? — When Pioneering Brands Grow Up – with Jim DePietro, former COO, Blueprint Juice; Mark Rampolla, Founder, ZICO; Neil Kimberley, VP of Strategy and Brand Development, Essentia Water
3:45 PM – 4:00 PM New Beverage Showdown Awards Presentation and End of Event