Program
Beverage School San Francisco will take place from 10am to 5:45pm on Thursday, September 12.
The following is the preliminary agenda as of September 9 and is subject to change.
| 9:30am – 10:00am |
Registration |
|
| 10:00am – 10:30am |
Neil Kimberley
Founder
Foods, Fluids & Beyond |
What Is This Strange Land? A look at opportunity in the beverage industry from 20,000 feet. |
|
| 10:30am – 11:10am |
Eric Schnell
Founder & CEO
MetaBrand |
The First Year Entrepreneur: From the dream drink to the professional beverage formulation. |
|
| 11:10am – 11:50am |
Bill Sipper
Managing Partner
Cascadia Managing Brands |
Distribution: From brokerage to DSD & beyond |
|
| 11:50am – 12:30pm |
Debbie Wildrick
Director of Beverages & Snacks
MetaBrand |
Understanding retail channels |
|
| 12:30pm – 1:30pm |
Lunch |
|
| 1:30pm – 1:45pm |
Suley Muratoglu
VP Marketing & Product Management
Tetra USA |
Exploring Iterative Launch: A startup is not a smaller version of a large company |
|
| 1:45pm – 2:00pm |
Mateo Sluder
NorCal Cebador
Guayaki |
The San Francisco Market |
|
| 2:00pm – 2:30pm |
Justin Prochnow
Shareholder
Greenberg Traurig |
Legal requirements for new beverage companies |
|
| 2:30pm – 3:00pm |
Ian McLean
Founder & Creative Director
McLean Design |
Positioning through branding & design |
|
| 3:00pm – 3:30pm |
David Burk
Partner, Digital and Integrated Marketing Lead, Americas
Fleishman Hillard Chicago |
Your brand’s life, on-line |
|
| 3:30pm – 4:00pm |
Coffee Break |
|
| 4:00pm – 4:30pm |
Chris Fenster
CEO
Propeller Industries |
Basic Company Structure: Understanding record keeping, forecasting, and what not to do |
|
| 4:30pm – 5:00pm |
Brent Knudsen/Janica Lane
Managing Partner/Partner
Partnership Capital Growth |
Your Financing Life Cycle: From early to exit |
|
| 5:00pm – 5:45pm |
Early Financing Option Presentations |
|
| 5:00pm – 5:10pm |
Katie Fitzgerald
Senior Associate, Business Development
CircleUp |
Crowdfunding |
|
| 5:10pm – 5:20pm |
Brad Barnhorn
President
Barnhorn Growth Advisors |
From Investor to Advisor |
|
| 5:20pm – 5:30pm |
Brad Winegar
Angel Investor, Managing Director
Salt Creek Capital |
Attracting the Angel Investor |
|
| 5:30pm – 5:45pm |
Katie Fitzgerald
Brent Knudsen/Janica Lane
Brad Barnhorn
Brad Winegar |
Fundraising Panel |
|
