Sept 11, 2014
Los Angeles, CA
Launch Your Food or Beverage Company the Right Way
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Agenda for BevNET FBU LA 2014

Last updated: September 8, 2014. Lineup subject to change.

7:30AM – 8:30AM Registration & Breakfast
8:30AM – 8:40AM Welcoming Remarks – John Craven, Founder/CEO BevNET, and Jeffrey Klineman,Editor-in-Chief, BevNET
Building Your Product
8:40AM – 9:00AM 10 Commandments for Entrepreneurs – Greg Fleishman, President & Co-Founder, Purely Righteous Brands; Andy Aussie, President & Co-Founder, Purely Righteous Brands
9:00AM – 9:20AM Commercialization, Co-packing, and other Product Development Challenges – Rob Leichman, Founder/CEO, The Lyric Group
9:20AM – 9:40AM Product Design Dos and Don’ts – Adam Spriggs, Strategy Director, Interact On-Shelf; Blake Mitchell, Partner & Client Director, Interact On-Shelf
9:40AM – 10:00AM Claims, Trademarks, and Other Landmines – Justin Prochnow, Partner, Greenberg Traurig LLP
10:00AM – 10:20AM Differentiation as the Key to Growth – Jim Breen, Founder & CEO, Way Better Snacks
10:20AM – 10:40AM Networking Break
Routes to Market
10:40AM – 11:00AM Understanding Incubation Channels – Tim Sperry,  President and Owner, The Tim Sperry Group
11:00AM – 11:20AM Brokers – Bruce Nierenberg, Founder, BN Partners, BIN Consulting
11:20AM – 11:40AM DSD – Debbie Wildrick, Chief Advisory Officer, Metabrand
11:40AM – 12:00PM Grocery and Club — Small SKUS, Big Impacts – Joe Ragusa, Senior Category Manager, Fresh & Easy
12:00PM – 12:20PM Trade Spend – Bob Burke, Owner, Natural Products Consulting Group
Financing Your Growth
12:20PM – 12:40PM Current Dynamics in the Food and Beverage Investment Market – Brent Knudsen, Founder & Managing Partner, Partnership Capital Growth
12:40PM – 1:00PM Growth Stages and Financing – Mike Burgmaier, Managing Director, Silverwood Partners
1:00PM – 2:00PM Lunch & Networking
2:00PM – 2:20PM How Investors Think – Brad Barnhorn, President, Barnhorn Growth Advisors
2:20PM – 2:40PM Seed Capital – Pat Finn, Managing Partner, Finn Capital Partners
2:40PM – 3:00PM Funding Lean Growth – Tyler Gage, Co-Founder, Runa
3:00PM – 3:20PM How Strategics Look at Entrepreneurs – Michael Sands, Executive VP of Snacks, B&G Foods
3:20PM – 3:40PM Funding Remixed: Thinking about Alternative Strategies – Greg Steltenpohl, CEO, Califia Farms
3:40PM – 4:00PM Networking Break
Marketing and Other Tools
4:00PM – 4:20PM Your Marketing Toolkit – Lee Brody, CMO, Splash Beverage Group
4:20PM – 4:40PM Using Numbers – Bobbi Leahy, VP Business Development, SPINS
4:40PM – 5:00PM Online Brokerage and Small Footprint Brand-Building – Quinn Fitzgerald, Director of Business Development, Buyer’s Best Friend
5:00PM – 5:20PM Graceful Pivots: Rolling with Change as an Entrepreneur – Liane Weintraub, CEO and Co-Founder, Tasty Brand, Inc.