SPINS Expands With Marketing, AI Capabilities
SPINS today announced the debut of two new platforms for both CPG brands and retailers that will expand the market researcher’s capabilities into digital marketing and AI enablement.
Headlines
Squeezing All They Can: Juice Companies Search For Efficiency And Growth
Juice brands are offsetting category challenges with new marketing approaches, refreshed product designs or acquisitions to increase revenue.
Taste Radio: Can A ‘Girl’ Revitalize An Industry? She’s On Her Way.
Hurray’s Girl Beer isn’t just another craft brand. It’s a calculated rebellion against an industry stuck in the past. Founder Ray Biebuyck explains how the brand’s satirical, female-forward positioning flips the script in a category that has long overlooked nearly a third of its audience: women.
InvestBev’s Accelerator Bets on RTDs, Rum and Culture in New Cohort
Private equity firm InvestBev kicked off its new accelerator cohort last month, a mashup of canned cocktails, wine, spirits, THC and other products representing the spectrum of adult beverages. What does the selection say about the future of the category?
1868 Hard Cider Leans into ‘Newstalgia’ to Bring Young LDAs Back to Martinelli’s
The storied brand had a consumer gap – those in their 20s and 30s – that were looking for beverages to meet occasions Martinelli’s wasn’t participating in, including bev-alc.
Tractor Beverage Partners With AEG For ‘Exclusive Rights’ At US Venues
Tractor Beverage is expanding its reach in the on-premise through a new multi-year alliance with live entertainment giants AEG that grants Tractor “exclusive rights across key beverage categories” at music venues owned and operated by AEG nationwide.
Inside Springdale Ventures’ Playbook: How The Firm Backs CPG Disruptors
Springdale senior associate Mollye Santulli shared her insight on the current state of investing, what brands should focus on when fundraising and how to prepare for a pitch.
Hoist Hydration Appoints Hallie Lorber as CEO
Hoist Hydration is bringing in some seasoned talent to lead a new stage of growth, naming former Rowdy Energy and Vitaminwater marketer Hallie Lorber as CEO.
Sazerac Expands RTD Portfolio with New Texas Brands
Sazerac Company has partnered with Molson Coors-aligned wholesaler Andrews Distributing on three new ready-to-drink (RTD) beverages in Texas, adding a regional portfolio to the spirit company’s expanding RTD business.
UFC Champ Michael Chandler Partners With Phorm Energy; Production Expands
The energy drink brand, a joint venture backed by 1st Phorm, UFC boss Dana White and Anheuser-Busch InBev, has revealed three-time mixed martial arts (MMA) champion Michael Chandler as its newest partner and a central focus of new content and marketing.
Spirits Marketing: Campari Taps Sarah Michelle Gellar; Glenfiddich Brings F1 to Grand Central
The 13th annual Negroni Week came to a close last week, and this year Campari aimed to slay with a new frontwoman.
Pepsi Dives Further into “Dirty Soda” With Mountain Dew, MUG Root Beer
The Pepsi-owned CSD brand is jumping into soda’s hottest trend with the appropriately named Dirty Mountain Dew Cream Soda Dew, available in standard and zero-sugar versions.
Taste Radio: Milk, Money & Momentum. Slate’s Rise & A Bay Area Buzz.
Ten years ago, the idea of canned milk powering a fast-growing brand might have seemed far-fetched. And yet, Slate – which recently announced $23 million in fresh funding – has proven just how powerful a novel concept can be. The hosts also look back on an unforgettable meetup in San Francisco, where industry veterans, insiders, and early-stage founders came together in a high-energy atmosphere.
Marketing: Something & Nothing Rethinks Modern Soda; Jarritos Turns 75
U.K.-based Something & Nothing is seeking to rethink the future of the category with its first stateside out-of-home campaign, “Not Pop.”