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CytoSport injunction halts VPX’s Muscle Power CytoSport injunction halts VPX’s Muscle Power

CytoSport injunction halts VPX’s Muscle Power

by Matt Casey,

A federal judge has barred VPX Sports from making, selling or marketing its Muscle Power protein drink because its appearance is too similar to that of a competing product. In…

PepsiAmericas Determines PepsiCo Proposal Not Acceptable PepsiAmericas Determines PepsiCo Proposal Not Acceptable

PepsiAmericas Determines PepsiCo Proposal Not Acceptable

by BevNET.com Staff,

MINNEAPOLIS–(BUSINESS WIRE)–PepsiAmericas, Inc. (NYSE:PAS) today announced that it has informed PepsiCo that its Board of Directors, based on the recommendation of the Transactions Committee, comprised of all eight independent directors…

Diet sodas prevent kidney stones Diet sodas prevent kidney stones

Diet sodas prevent kidney stones

by BevNET.com Staff,

Soda, which has been demonized in the public health debate for everything from containing too much sugar to containing artificial sweeteners rumored to cause cancer, recently received an unexpected public…

Coca-Cola fires back on Powerade suit Coca-Cola fires back on Powerade suit

Coca-Cola fires back on Powerade suit

by BevNET.com Staff,

Coca-Cola fired back this week on a PepsiCo suit objecting to advertisements for Powerade ION4 by claiming that Coca-Cola had done nothing wrong – or, at least, that it hadn’t…

Wendy the Snapple Lady blasts new management Wendy the Snapple Lady blasts new management

Wendy the Snapple Lady blasts new management

by Matt Casey,

Snapple might have once given Wendy Kaufman – better known as “Wendy the Snapple Lady” – a Fifth Avenue parade, but the former spokeswoman this week gave current Snapple management…

Will Gatorade “G”-up its performance series? Will Gatorade “G”-up its performance series?

Will Gatorade “G”-up its performance series?

by Matt Casey,

Gatorade’s recent rebranding left one corner of its business untouched – the Gatorade Performance Series. The sub-brand aimed at serious athletes contains four product-lines for pre-, post- and during-workout uses,…

Reporter’s notebook: Coke, Pepsi trademarks Reporter’s notebook: Coke, Pepsi trademarks

Reporter’s notebook: Coke, Pepsi trademarks

by Matt Casey,

PepsiCo recently filed trademarks for two new varieties of Mountain Dew – Diet Mtn Dew White Flash and Diet Mtn Dew Ultra Violet. Both trademarks were filed at the end…