Inside De La Calle’s Mexican Soda Makeover: More Fiber, Sugar, Fruit
Even as the brand's previously announced pivot from tepache to 'modern Mexican soda' begins to take hold, De La Calle continues to iterate.
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A Drink With… Colin Asare-Appiah, Mixologist and Bacardi Trade Director of Culture and Lifestyle
If there’s anyone with an eye for emerging cocktail trends, it’s Colin Asare-Appiah. The mixologist and author doubles as trade director of culture and lifestyle at Bacardi, and has over 20 years of experience mentoring bartenders nationwide.
Target Begins THC Beverage Sales; ‘Monumental Day For The Category’
Target has stocked the shelves of 10 stores in the Twin Cities region with intoxicating hemp drinks from ten different brands, marking a potentially seismic shift in distribution for the category.
Prime Sues Más+ by Messi Over False Advertising Claims
The ongoing legal battle between Logan Paul’s Prime Hydration and Mark Anthony Brands’ Más+ by Messi is getting more heated.
Taste Radio: How Fiber, Gen X & Juice Shots Factor In The Future Of CPG
Fresh off an exhilarating meetup in London, the team shines a spotlight on some of the standout brands at the event. They also delve into how fiber-forward brands are reshaping categories and why Gen X might be your brand’s unexpected secret weapon. This episode also revisits interviews from our San Diego meetup, including leaders from Sol-ti, Recoup, Innerbloom, Hydr8 and Erva Brew Co.
States of Confusion: Hemp, Cannabis Regulations in Conflict
The growth of the hemp THC business has shined a light on a system that allows the proliferation of legal cannabis in some states while also creating a thriving market for hemp THC beverages in others where cannabis is illegal.
New Products: Coke Goes Mini, Cantrip & Stiiizy Go Big, HOPWTR Gets Seasonal
This week’s new sips include additions to the THC spirit alternative category, a Mexican-flavored sparkling water from the makers of Jarritos and a line of gut-health products from Pressed Juicery.
Tilray Beverage Revenue ‘Flat’ at $55.7M in Q1; Overall Net Revenue +5%, to ‘Record’ $209.5M
Tilray Brands’ 2026 first quarter – covering the all-important summer selling season – was “flat” due to the cannabis and craft beer platform’s Project 420 cost-savings initiative.
PepsiCo Says “Fiber will be the next protein,” After Q3 Volume Declines
Volumes were down for PepsiCo in Q3 as the company prepares for a slew of product innovations aligning with better-for-you trends.
Ohio Governor Temporarily Bans Intoxicating Hemp Through Executive Order
Ohio's Governor has announced an executive order to ban all intoxicating hemp products in the state for 90 days, effective Tuesday October 14.
The Zero Proof Playbook: Ben Branson On The Future Of Socializing
We chatted with Ben Branson, founder of Seedlip and Sylva, about his checklist for innovation, what consumers want from alcohol alternatives, and the biggest questions facing the future of adult non-alc – and how we socialize.
![Death Match: Death Wish Sues Liquid Death Over Plans for Coffee Launch [Updated]](https://dg6qn11ynnp6a.cloudfront.net/wp-content/uploads/2025/10/08181222/bevnet_death-wish_liquid-death_thumbnail-150x150.jpg)
Death Match: Death Wish Sues Liquid Death Over Plans for Coffee Launch [Updated]
Death Wish Coffee filed a trademark lawsuit on Tuesday in the U.S. District Court Central District of California Western Division alleging that Liquid Death is infringing on its trademarks with a line of soon-to-launch coffee drinks.
Primal Kitchen’s Morgan Zanotti Returns With Sparkling Protein Water Waay
Primal Kitchen co-founder Morgan Zanotti returned with her second entrepreneurial endeavor this month: sparkling protein water brand Waay.
Shohei Ohtani Pitches in to Launch Syncron Performance Beverage
Los Angeles Dodgers phenom Shohei Ohtani's flexibility extends off the diamond as Ohtani is aligning with Syncron, a subsidiary of Japanese conglomerate Kowa, to add another beverage to his brand partnership portfolio.