So Good So You Acquired By Private Investment Firm Bansk Group
So Good So You chief brand officer Rita Katona and CEO Eric Hall, who together co-founded the company in 2014, will maintain equity in the company and a seat on the board of directors.
News
Hemp Update: Kentucky, S. Carolina Shift to Alcohol Retail
States are taking various approaches to regulating intoxicating hemp as the November deadline to potentially ban the category draws closer.
Casamigos Expands Roster With Pre-Mixed Margaritas
Diageo’s Casamigos, the O.G. celebrity tequila brand co-founded by George Clooney, is entering ready-to-serve cocktails with a new line of pre-mixed margaritas.
NA Beverages Remain “Healthy” in Early March
Non-alcoholic beverage sales decelerated in the two-week period ending March 7, 2026, with weaker volume growth and pricing action leaving retail sales “healthy” but slowing, according to the latest analysis of NielsenIQ data by Goldman Sachs Equity Research.
Will The Inverted Food Pyramid Increase Costs For Consumers?
The new Dietary Guidelines direct consumers to “eat real food,” but it also could increase consumers' annual grocery bill by 32%.
Southern Glazer’s Strikes Another A-B Distributor Deal
Southern Glazer’s Wine & Spirits announced its acquisition of Anheuser-Busch InBev’s assets of Eagle Rock Distributing Co. in Colorado.
Molson Coors to Acquire Monaco Maker Atomic Brands
Molson Coors has struck a deal to acquire spirits-based, ready-to-drink cocktail pioneer Atomic Brands, makers of Monaco Cocktails.
Huel Acquired by Danone SA In $1.1 Billion Deal
The acquisition, announced Monday morning, deepens Danone's roster of functional nutrition brands, with Huel's product portfolio spanning from its flagship powder-based shakes to ready-to-drink beverages and snack bars.
Marketing: Mr. Pibb Takes Center Court with Scottie Pippen; Plus Zevia, Elecrolit
Coinciding with the nationwide rollout of its recently revived Mr. Pibb product, The Coca-Cola Company has enlisted NBA legend Scottie Pippen for a new campaign highlighting the CSD’s star status.
New Products: Non-Alc Alternatives Look To Fruit, Coffee Flavors
From Vita Coco's lemonade treat to canned sangria for Tost-ing, this week's new products include fruit flavors as brands anticipate the warmer spring weather.
Taste Radio: David Got Sued. Is This What Success Looks Like?
David Protein just got hit with a lawsuit claiming its macros don’t add up, raising familiar questions about labeling, ingredients, and what happens when a fast-growing brand lands in the legal spotlight. The team breaks down the claims, why brands become litigation magnets, and whether consumers will care. Plus: a readout from Seafood Expo North America and Stiller Soda’s attention-grabbing social push.
Mood Support Outpaces Protein, Gut Health in Functional Beverage Trends
While protein and digestive health may be some of the top functions driving overall beverage growth, mood support is now the fastest growing benefit in the sector outpacing the expansion of protein by nearly three-to-one, according to data firm SPINS’ 2026 State of Industries webinar this week.
Sazerac Acquires Dirty Shirley
Sazerac has acquired Dirty Shirley, the ready-to-drink (RTD) vodka-spiked take on the classic Shirley Temple, the company announced Thursday.
Carbliss Bets Big on the Tallboy with New Malt-Based Line
Carbliss, the Wisconsin-based ready-to-drink (RTD) vodka-based cocktail that has become one of the fastest-growing brands in its category, is rolling out a malt-based tallboy across seven Midwestern states.