Projo was crowned the champion of New Beverage Showdown 30, joining a cohort of well-known beverage brands like Health-Ade, Cann and Poppi that have previously claimed victory in the pitch competition.
Built on sharp strategy, standout design, and disciplined execution, “social tonic” brand Hiyo recently inked a new partnership with Live Nation placing the brand in major venues across the U.S. In this episode, co-founders Evan Quinn, Cygne Cooper and George Youmans, discuss how Hiyo is redefining moderation, unlocking category whitespace, and proving that thoughtful focus can outpace flashy niche plays.
The past year saw some major M&A deals, and day one of BevNET Live Winter 2025 in Marina Del Rey, Calif. served as the perfect platform to sit down with the leaders of Poppi and Health-Ade Kombucha to learn how they steered their businesses to an exit.
Once Upon A Coconut has partnered with beverage incubator L.A. Libations to help grow its business in Southern California.
Amid reported settlement talks with $4 billion activist investor Elliott, PepsiCo is evaluating an integrated model for its North America supply chain and go-to-market optimization initiatives.
Six beverage startups emerged from a field of 12 contestants to secure a spot in tomorrow’s final round of New Beverage Showdown 30 at BevNET Live Los Angeles 2025, presented by Coca-Cola’s North America Revenue Streams Unit.
This year’s Best of Award winners exemplify the determination, ingenuity and love for beverages that inspires our industry, as we honor a group boldly moving into the future and illuminating the way for others to follow in their footsteps.
Loom, which bills itself as the “Juice of the Future,” has named aspiring astronaut and astrobiologist Alyssa Carson its newest “Loominary.”
Anheuser-Busch InBev's (A-B) will acquire a majority stake in party punch maker BeatBox for approximately $490 million, the company announced today.
Nosh Live is buzzing — but did Mike snag that selfie with Khloé? On location in Marina Del Rey, the hosts sip on Erewhon’s spicy bone-broth hot chocolate, unpack two landmark lawsuits and dream of their next visit to 7-Eleven (yes, really). They also serve up hot takes on everything from tempeh chips and plant-based cookie dough to “cultured” drinks and cheese crisps.
Food and beverage conglomerate PepsiCo is close to reaching a settlement agreement with Elliott Investment Management, which holds a $4 billion stake in the company.
This week, Beekeeper Coffee buzzes into Hot Honey, more clear protein water and Pepsi unveils Wild Cherry & Cream’s packaging redesign.
Having eliminated “undue friction” from its distribution relationship with The Coca-Cola Company, Monster Beverage Corp. is better leveraging the partnership to fuel global growth.
Lake Hour, the ready-to-drink (RTD) cocktail brand co-founded by a Marvel actor and film producer, is adding a spirits industry veteran to the top of its setlist.
