Lemon Perfect Founder Enters Second Act With POPWTR
Lemon Perfect founder Yanni Hufnagel is launching a new beverage brand, POPWTR, that is targeting the intersection of soda and hydration.
News
‘Fizz for Kids’ Brand Roxberry Hits Modern Soda Set in H-E-B
The Ohio-based “Fizz for Kids” brand launched in 2024 with independent accounts around the Buckeye State before expanding nationwide in 2025 with accounts like Kroger, Meijer and Harris Teeter.
Spirits Distribution: Carbliss Hits New York, Olé Goes National
Carbliss pushes into two major new markets, Mark Anthony’s Canadian ready-to-drink (RTD) tequila cocktail expands across the U.S., and ShakeUp transitions to a beer house.
Distribution: Pure Genius Launches Retail with Target
Startup influencer-founded protein shot brand Pure Genius is launching nationwide into Target stores this month and online, marking the brand’s first national retail partner.
New Products: Celsius Feeling Electric Vibes, Tache Keeps It Simple
This week's new product gallery features Celsius' new summer LTO, new THC drinks from Nowadays and Tree Time, plus Tache's new take on pistachio milk.
Marketing: Powerade Powers Up for the World Cup
As the official sports drink partner of the 2026 World Cup, Coca-Cola’s Powerade is preparing for the event with a new marketing campaign, “Power Your Legacy,” featuring international soccer stars Lamine Yamal and Rodrygo Goes.
AriZona, Mattel Partnership Taps Into Collectible Culture
AriZona Iced Tea has partnered with Mattel in a two-year deal that will bring co-branded Hot Wheels drinks and collectibles to consumers.
Snoop Dogg and Dr.Dre Launch Hard Tea and Lemonade
Hip hop legends and budding beverage entrepreneurs Dr. Dre and Snoop Dogg are moving their ready-to-drink (RTD) line to the next episode with Dre & Snoop’s Hard Iced Teas & Lemonades.
BTS-Inspired ARIH Premieres Energy Drinks, Sodas at Walmart
It’s a collaboration between Korean food companies Paldo and hy that spans 42 different SKUs, including noodle bowls and “pillows” (think dry ramen), postbiotic energy drinks and dual biotic sodas.
Nestlé Is Selling Blue Bottle Coffee To Luckin Owner Centurium Capital
Nestlé has confirmed the sale of specialty roaster and retailer Blue Bottle Coffee to Centurium Capital, the majority stakeholder of China’s largest coffee chain, Luckin Coffee.
Taste Radio: The Grüns Boom, Peak Protein & Water’s Shifting Health Halo
Grüns landed a $1.2 billion acquisition less than three years after launch. Added protein still dominates shelf space—but how much runway does the trend really have left? Meanwhile, bottled water is facing growing scrutiny as its long-standing “health halo” begins to crack.
From Biohackers To Beverages: Can Paraxanthine Break Into The Mainstream?
Caffeine alternative brands are leveraging the addition of Kim Kardashian to UPDATE energy drink to draw more attention to the innovative ingredient paraxanthine.
Keurig Dr Pepper: Beverages Up 12% in Q1, Offsetting Coffee Declines
Keurig Dr Pepper’s (KDP) beverage business continued to drive the bulk of overall company growth in Q1 2026, as both pricing and volume increases boosted net sales by nearly 12%.
Reviews: Basic Water, Joystick Take Hydration Back to the Future
This week's reviews features a pair of products -- the proudly plain canned water startup Basic and retro video game-inspired brand Joystick - looking to the past to draw inspiration for new takes on hydration.