OMARA Debuts ACV Drink Mix to Modernize Daily Rituals

OMARA Wellness has launched OMARA ACV with Real Lemon Powder, a new entrant in the growing wellness drink mix category that reimagines how consumers incorporate apple cider vinegar into their daily routines.

Formulated by Dr. Peyman Gravori, a Doctor of Osteopathic Medicine and Interventional Pain Management physician based in Los Angeles, the product delivers 750 mg of acetic acid alongside 4,000 mg of organic whole lemon fruit powder. Unlike typical formulations that rely on lemon juice or flavoring, OMARA uses the entire lemon—peel and pulp included—where beneficial polyphenols are most concentrated.

The powdered format is designed to be mixed with water, creating a lemonade-style beverage that eliminates the harsh taste and preparation associated with traditional apple cider vinegar consumption. The company positions this as a more sustainable and consistent alternative to the long-standing ACV “shot” ritual.

Beyond apple cider vinegar and lemon, the formula includes Vitamin D at 150% of daily value and Zinc at 118%, targeting common nutrient gaps among adults. The product is vegan, gluten-free, contains no added sugar, and is naturally sweetened with stevia. It is also third-party tested for quality and purity, aligning with clean-label expectations in the functional beverage space.

OMARA is targeting health-conscious women aged 25 to 55 who are already familiar with apple cider vinegar routines but are seeking a more convenient and enjoyable option. Secondary audiences include consumers focused on gut health, immunity, and daily wellness habits.

The brand enters a category that continues to gain momentum as consumers seek beverages with functional benefits. By delivering its formula in a powder-to-beverage format, OMARA highlights advantages such as shelf stability, portability, and ease of use across both direct-to-consumer and future retail channels.

Currently, OMARA ACV with Real Lemon Powder is available through the company’s website, with a planned expansion to Amazon to broaden national access. The company has prioritized a direct-to-consumer strategy in its early stages, focusing on building customer relationships and gathering feedback before entering retail.

With its debut product, OMARA aims to translate a familiar wellness practice into a more accessible beverage format, reflecting ongoing shifts in how consumers approach daily health routines.