Liquid Death Goes To Eleven With Spinal Tap Ad, Pro Sports Investors
Liquid Death has added a pro sports investment firm, 4th & 1 Ventures, as it launches a Spinal Tap partnered marketing campaign.
News
Coca-Cola’s Red Tree Moves Fresca Mixed From Constellation Brands to Sazerac
Sazerac and Coca Cola’s bev-alc subsidiary are embarking on a new partnership.
PATH Water Lays Trail to Profitability as Revenue, Margins Spike
As it works to close out an active Series B funding round, sustainable brand PATH Water is trotting directly towards break-even revenue and ramping up international production. PATH reported 2025 revenue is on track to surpass projections at over $75 million.
Cointreau Enters Ready-to-Serve Market with Citrus Spritz Line
Cointreau, the orange liqueur that plays a supporting role in the margarita and the cosmo, is aiming to step into the spotlight with its first-ever ready-to-serve (RTS) product.
Taste Radio: ‘Shameless’ CPG: Why William H. Macy Is All In On Woody Creek
When Oscar-nominated actor William H. Macy joined Woody Creek Distillers, it wasn’t a Hollywood deal – it was a neighborhood one. In this episode, he and award-winning bartender Sean Kenyon discuss how Woody Creek evolved from a small-town operation into a nationally respected brand, all while staying true to its roots: crafting world-class spirits at accessible prices.
Nutrabolt Takes Majority Stake in Bloom Nutrition
Nutrabolt has taken a majority stake in Bloom Nutrition, positioning the parent company as a major platform across wellness CPG categories, including energy drinks and powdered supplements.
Jefferies: Affordability is the “Biggest Headwind” for Bev-Alc
Affordability is the biggest headwind facing the bev-alc industry, according to survey results released Monday from investment banking firm Jefferies.
Jumex Embraces Sports with Hydrolit +Advance Launch, UTSA Partnership
Mexican juice brand Jumex, a subsidiary of Vilore Foods, is embracing functional hydration with its latest line launch: Jumex Hydrolit +Advance. The Hydrolit +Advance line is available in Berries, Mango, Fruit Punch and Orange flavors in 15.5 oz. bottles.
Alcohol Consumption Study Spiked from Dietary Guidelines Process
The controversial study that drew the ire of beverage-alcohol industry trade groups will not be published, according to several media outlets.
Celsius Enlists Former Mark Anthony Exec to Lead Marketing
Celsius Holdings has appointed seasoned marketing executive Rishi Daing as CMO, effective today. Daing most recently served as EVP of the Mark Anthony Group.
The Racers, Not the Race: How Brands Win With Run Clubs
Run clubs have increasingly become a prime opportunity to connect with consumers and gather valuable data to build deeper retail footprints.
TÖST Adds $1M, Expands DSD Network
TÖST added over $1 million in bridge round funding as the brand grows its DSD network and targets on-premise retail with its new RTD canned format.
Taste Radio: Niche To National. The Brands Finding A Better Way To Scale.
From college campuses to cannabis aisles, this episode explores how emerging CPG brands are carving out space in crowded categories. The hosts unpack Better Sour’s rapid retail expansion – including an exclusive Sprouts flavor – while also spotlighting Toom’s strategic refresh that helped turn a niche garlic dip into a national brand. Plus, the challenges of adaptogen overload.
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Flow Water May Be ‘Wound-Down’, Co-Packing to Continue [Updated]
Canadian drinks company Flow Beverage Corp., maker of Flow Water, has entered a support agreement with its foreclosing creditors to transfer ownership of the business and its assets, with plans for the business to eventually be “wound-down.”