In this week’s new products roundup, Super Coffee gets XXTRA caffeinated at the 2023 NACS Show, Simply Crafted takes inspiration from a classic autumn dessert and G Fuel teams up with Jason Voorhees to Hack ‘n Slash.
Michael Zuckerman, president of beverage packaging provider Zuckerman Honickman (ZH), is preparing to exit the company co-founded by his great grandfather, effective January 1.
Santa Teresa Rum, renowned for its award-winning, handcrafted and expertly blended Venezuelan super premium aged rum, proudly announces the launch of Santa Teresa 1796 Speyside Whisky Cask Finish.
Can you pair tinned fish and beer… in the same can? Kids’ cereal flavors in protein drinks – does it work? Is chili crunch and ranch dressing the perfect duo? And, why are we losing it over a “Dragnum”? The hosts discussed how brands are attempting to grab our attention and generate sales via innovation, package design and unexpected collaborations.
Yellowstone Bourbon – the 151-year-old brand now produced at Lebanon, Kentucky-based Limestone Branch Distillery, a stop on the world-famous Kentucky Bourbon Trail craft tour – announced it has rolled out three new ads, along with a new ad-buy strategy to expand its reach.
Watershed Distillery is releasing batch four of its award-winning bourbon finished in apple brandy barrels.
Independent craft Bourbon, Never Say Die, has launched its first rye whiskey which uses a sweet mash rather than a sour mash like the majority of Kentucky whiskeys and has a mash bill of 56 % rye, 33 % corn, 11% malted barley.
G.O.A.T. Fuel, the health-forward energy drink from Pro Football Hall of Famer and renowned G.O.A.T. Jerry Rice, is excited to announce that they are partnering with iconic retailer 7-Eleven as the exclusive carrier of their new Snow Cone flavor, part of their Season 3 lineup of flavors.
Seven months after hitting Target stores nationwide, WithCo Cocktails has found more company in the grocery channel. This week, WithCo announced it is rolling out nationwide at Sprouts Farmers Market stores. Read the full roundup for more distribution news from Illicit Elixirs, Fever-Tree, Oatly, Shroomi and Odyssey.
Elmhurst 1925, maker of simple, nutritious and incredibly delicious plant-based dairy products, announced the expansion of its flagship unsweetened plant milk line with its newest offering: Milked Coconuts & Cashews.
Mash & Mallow, a new craft whiskey brand, announced its debut whiskey with flavors of rich chocolate, toasted marshmallow and graham cracker for an authentic s'mores-influenced experience.
Non-alcoholic beverage sales remained “healthy but decelerated” in the two-week period ending September 23, according to an analysis of NielsenIQ data by Goldman Sachs Equity Research.
Beach Club, the new and flavorful vodka seltzer, launched with four activity driven flavors, Lake Mode – Blue Raspberry, Beach Vibes – Raspberry, 16th Hole – Cranberry, Summer Soiree – Fruit Punch, all sold in current 4-packs.
Celsius' rise to the third-largest energy player has come as the brand has cultivated a more approachable, female-friendly positioning in which its 12 oz. can format played a key role in bringing new consumers into the category.
