News

Is Ready-to-Serve Crashing The Premium Party?

After an explosive few years, the ready-to-drink rise is showing signs of moderating but larger formats of pre-mixed cocktails may be an emerging growth opportunity, according to NIQ during the company’s C360 conference yesterday.

Kill Cliff & Joe Rogan Want You To Drink Elk Blood

Energy drink Kill Cliff announced it is expanding its partnership with celebrity podcaster Joe Rogan and adding endurance sport and bowhunting influencer Cameron Hanes as a new collaborator on an exclusive CBD beverage, Elk Blood Spicy Cherry.

Crystal Head Vodka Launches Specialty “Paint Your Pride” Bottle

Crystal Head Vodka, an ultra-premium vodka brand known for its signature skull bottle, has announced the launch of its limited-edition "Paint Your Pride" bottle following the success of the rainbow bottle launched in 2020, in honor of Pride month in June

100 Coconuts Awarded Amazon’s Choice Recognition Marking Success in DTC Channel with Amazon

100 Coconuts, the premium coconut water brand, is currently experiencing exceptional achievements in the Direct-to-Consumer (DTC) channel, specifically with Amazon. In the second quarter of 2023, 100 Coconuts has been awarded with the prestigious Amazon's Choice recognition, and is climbing rankings in the category while impacting its top and bottom lines, marking a significant milestone in the brand's momentum and growth.