Marking the 100th anniversary of its Japanese whiskeys, The House of Suntory released first looks at its new campaign with John Wick star Keanu Reeves and the Coppola family this week.
At what stage of development should brands consider aligning with a celebrity or athlete? How can companies assess the potential value and impact of those partnerships? The hosts shared their perspective on both topics, and also spoke about why niche brands might need to reconsider certain positioning and packaging callouts that have them collectively scratching their heads.
In this week’s new products gallery, Ruby teams up with music and hospitality space Public Records to craft a non-alcoholic Lambrusco, Jones Soda kicks off PRIDE month early with labels created by LGBTQ artists and Health-Ade and Baba’s Turbo Squirrel roll out new tropical kombucha flavors.
If you’re going to get Southerners to stop putting sugar in their sweet tea, you better be prepared with a darn good reason.Ryl Tea believes it has two: a winning, authentic taste and the star power of country artist and investor Morgan Wallen, who’s name is proudly given a “crafted by” credit on cans of the brand’s new zero-sugar Sweet Tea, launched on Thursday exclusively on drinkryl.com and Gopuff.
G.O.A.T. Fuel, the mushroom-enhanced energy drink brand backed by three-time Super Bowl champion Jerry Rice, announced this week it has closed a $5 million seed funding round co-led by venture firms Stage 1 Fund and Morrison Seger Venture Capital Partners.
Legislation to expand sales of spirit-based ready-to-drink (RTD) cocktails in the Golden State is moving forward today, after the California Senate unanimously passed a bill allowing those products to be sold in grocery and convenience stores.
New functional energy drink BrainPOP is leaning into its target market among physicians and surgeons building out distribution in both clinics and hospital cafes as well as traditional convenience channels in the metropolitan New York area.
KeHE Distributors, a distributor of fresh, natural & organic, and specialty products in North America, announced it has entered into an agreement to acquire DPI Specialty Foods, a premier distributor across the western United States, from food & beverage focused private equity firm Arbor Investments.
The Premier Lacrosse League (PLL) powered by Ticketmaster, announced a multifaceted partnership with Rebel Bourbon for the league’s 2023 season, dubbing Rebel Bourbon the Official Bourbon of the PLL.
Electrolit, the preferred, premium hydration beverage made from quality ingredients announces its partnership with Sueños Music Festival, the largest Latin music lineup to reach Chicago, Illinois.
Burcon NutraScience Corporation (“Burcon” or the “Company”) (TSX: BU), a global technology leader in the development of plant-based proteins for foods and beverages, is pleased to announce that it is expanding its protein development and innovation business by offering pilot plant processing and scale-up validation as a service for our partners and customers.
La Caza Tequila formally debuts its smooth, authentic ultra-premium tequilas that are made with an unmatched passion for the art of tequila making. Born in Austin, the decade-long journey that led to La Caza Tequila has been rugged and bootstrapped backed by the dream of creating a refined tequila that is respectful to the spirit and its origins.
Flecha Azul Tequila, the additive-free and authentically-crafted spirit backed by actor, producer and entrepreneur Mark Wahlberg, announces a global expansion into Canada, marking complete availability across North America.
Danone-owned coffee brand STōK Cold Brew is jumping into the game as the team’s official stadium sponsor, beginning July 1. As part of the sponsorship, Wrexham’s historic home field, Racecourse Ground – the oldest international soccer stadium still in active use – will be renamed for a brand for the first time, now going by STōK Cae Ras in Welsh, or STōK Racecourse.
