BIOLYTE, the first clinical hydration drink to offer the same amount of electrolytes as an IV bag, has been named to the durable medical equipment (DME) benefit category by the Centers for Medicare & Medicaid Services (CMS).
After watching cold-pressed juice establish a place for itself in the tastemaker markets of New York and Los Angeles, Midwest Juicery is looking to reinvigorate the category in its own backyard. Also, ShineWater and Remedy Organic expand their Northeast presence, Hella Cocktail Co. partners with Rainforest, and Mineragua enters select Whole Foods doors.
GHOST, a lifestyle brand that spans sports nutrition products, energy drinks, dietary supplements, merch and apparel, and Insomniac, the world’s leading music festival and live events experience creator, announces a colossal multi-year deal.
LS Cream, a liqueur inspired by Haitian drink known as cremas, has received an investment from Fearless Fund at a valuation of $10 million, the company announced today.
ShineWater, the only ready-to-drink beverage on the market that provides 100% of your daily dose of vitamin D, has expanded distribution in Stop & Shop locations ahead of Pride Month.
James Morrissey, the founder of beverage alcohol platform Global Brand Equities, discussed his vision to meet modern consumers where they live and drink via a contemporary approach to brand and promotion, how he cultivates mutually beneficial celebrity partnerships and why moving at “the speed of culture” is key to the company’s marketing strategy.
Award-winning Thomas Ashbourne Craft Spirits, a wildly dignified, female-led and owned canned and bottled craft cocktail company, unveils its newest cocktail alongside actor, producer, and cocktail enthusiast Neil Patrick Harris with the debut of "The After Hours" Espresso Martini.
Waterloo Sparkling Water, known for its authentic flavors and lively carbonation, announced the launch of its all-new Tropical Fruit sparkling water, available as a limited-time-only (LTO) offering for the summer season.
GNGR Labs, a producer of high-quality wellness shots, has announced the release of its latest product, the Vitamin C Booster. Designed for those who want to reap the benefits of ginger shots but are more sensitive to spices, this new SKU offers a milder yet equally powerful alternative.
There were several factors that made ready-to-drink (RTD) canned cocktail Fishers Island Lemonade an attractive acquisition for E. & J. Gallo: premium positioning, high reorder rates, excellent taste and the founder’s pioneering vision for canned cocktails.
Owl’s Brew, a pioneer in better-for-you alcoholic beverages, is making its mark by expanding into the spirit based cocktail sector with four new flavors and two new packs.
SIG, a global leader in packaging systems and solutions, again received approval to display 3-A certification for its entire line of SIG SureFill 40 bag-in-box fillers.
BioFoodTech start-up EXOSOMM, Ltd., has explored the natural mechanisms inherent in human breastmilk to create a novel bioactive ingredient that can potentially support millions of adults with inflammatory disorders. Based on its scientific findings EXOSOMM developed an innovative technology that isolates exosomes—natural particles in maternal milk that play an important role in the healthy development of the immune system.
An ex vivo study has demonstrated that BeniCaros, an upcycled soluble carrot fiber from NutriLeads BV, has the right level of structural complexity to produce consistent, significant and beneficial effects on the gut microbiota despite differences in individual microbiota composition.
